Engineers and Business Development Manager Bring Experience and Customer Perspective to Growing Company

Tuesday, March 01, 2016

FORTE, a Swisslog company, is pleased to announce the addition of three new members to its expanding team. Mark Owen and Andrew Castelli join FORTE as director of systems engineering and electrical controls engineer, and Brooke Lanning joins the company as the new business development manager.
Owen is responsible for managing all aspects of FORTE’s systems engineering and project delivery functions, while Castelli will be responsible for electrical control systems engineering and implementation requirements for automated material handling systems. 
Lanning will lead the business development team in their efforts to identify qualified business opportunities, as well as support the development of strategic accounts. Together, they’ll work to deliver outstanding results that FORTE clients have come to expect over the more than 35-year history of the company.
Owen brings more than 25 years of supply chain management design experience to his role at FORTE, having served clients such as Amazon, Target, Walmart, Staples and more at Intelligrated. Owen’s wide-ranging experience and technical knowledge of automation solutions include infrastructure design, application engineering consulting, system management and application support, and software development. He earned his Bachelor of Arts degree in computer science at Thomas More College. 
Castelli leverages almost a decade of industry experience in his role at FORTE. In his last role as a controls engineer at Genesis Engineering, Inc., he developed electrical packages using appropriate standards, led design reviews with clients and contractors and tested, safety- validated and commissioned equipment, among other duties. He earned his bachelor of science in electrical engineering at Miami University in Oxford, Ohio. 
Lastly, Lanning brings 10 years of outstanding customer relations and business development experience to her new position. Prior to joining FORTE, Lanning held business development positions with Peach State Integrated Technologies, Atlanta, and Concept Services, Medina, OH, working to effectively build loyalty and long-term relationships with customers, while exceeding sales targets through increased market penetration. 
These three new-hire announcements come on the heels of the acquisition of FORTE by Swisslog, a global provider of integrated logistics solutions for warehouses, distribution centers and hospitals. Swisslog’s expertise in automated storage and retrieval systems and other goods-to-person technologies combined with FORTE’s capability in conveyer and sortation systems and leadership in warehouse execution systems has resulted in a powerful partnership that better serves their combined customer base.
FORTE, a Swisslog company, is a leading warehouse automation and warehouse execution software (WES) company focused on optimizing distribution centers for many of the world’s fastest growing companies. FORTE's business model brings a completely objective, equipment-agnostic approach to planning, designing and implementing automated material handling systems. By combining FORTE's experience with Swisslog’s global expertise in designing, developing and delivering best-in-class automation solutions, the companies form an Automation Powerhouse™. To learn more, visit or
Contact: Tom Rentschler
SWISSLOG Logistics, Inc.

Bill Leber, Director Business Development & Marketing

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