New Sales Manager Brings Experience in Customer Service to New Beverage Engineering Center of Excellence

Monday, April 04, 2016

FORTE, a Swisslog company, is pleased to announce the addition of Brian O’Connell to its expanding team in Charlotte, N.C., to support FORTE’s Beverage Engineering Center of Excellence. O’Connell joins the company as the new sales manager.
In his role, O’Connell is responsible for leading the business development team in their efforts to identify qualified opportunities and support the development of strategic accounts in the beverage industry. He plans to work to deliver outstanding results that FORTE clients have come to expect over the more than 35-year history of the company.
O’Connell brings more than 15 years of outstanding customer relations and operational development experience to his role at FORTE, having served clients such as Dr Pepper Snapple Group Inc., Coca-Cola Corporation, SlimFast, Nike Inc., The North Face, among others in previous positions. 
In his prior role at InTrek Logistics, O’Connell was responsible for the strategic direction of the company and daily oversight of sales and operations. Additionally, he designed and patented multiple innovative solutions for the beer, soft drink, and food service industries. 
O’Connell earned his bachelor of behavioral science degree at the University of Maryland and received his master’s certification in project management from George Washington University. 
FORTE, a Swisslog company, is a leading warehouse automation and warehouse execution software (WES) company focused on optimizing distribution centers for many of the world’s fastest growing companies. FORTE's business model brings a completely objective, equipment-agnostic approach to planning, designing and implementing automated material handling systems. By combining FORTE's experience with Swisslog’s global expertise in designing, developing and delivering best-in-class automation solutions, the companies form an Automation Powerhouse™. To learn more, visit or
SWISSLOG Logistics, Inc.

Bill Leber, Director Business Development & Marketing

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