Content Marketing Coordinator


Summary
The CCS Content Marketing Coordinator, CMC, is a talented, prolific, online marketing material creator. They produce downloadable industry specific content and blog regularly, to expand CCS’s digital footprint while increasing customer awareness, subscribers and leads. Marketing offers and downloadable content are backbones of inbound marketing that fuel CCS’s marketing strategies, including email, social media, search engine optimization and lead generation. Marketing offers can include educational eBooks, webinars, tradeshow’s or content for CCS campaigns.  Using their high level of creativity, attention to detail and project management skills ensures the CMC exceeds expectations.

Responsibilities:
Create 5 or more resources each month to drive leads, subscriber awareness, and other important metrics. Examples include whitepapers, case histories, infographics, guides or templates.
Regularly blog to support and promote our CCS offers and attract site visitors through social media, and email subscribers.
Collaborate cross functionally, with external influencers and industry experts to ensure material handling industry content is rooted in customer interests.
Ensure creative solutions are realized by garnering internal champions and leadership support.
Assist with 2 to 4 industry trade-shows each lasting approx 1-week, setup to take down.
Aid in the design then order paper marketing materials and booth collateral.  
Act as a reliable, positive nature, team player who is self-motivated and enjoys finding pragmatic solutions to challenges.

Basic Requirements:
Bachelor’s degree in marketing or business-related field
3 or more years’ recent experience in a similar role at an industrial company; candidates with transferable knowledge will be considered. 
Able to show statistical improvements from blogging and regular posting of relevant content on sites such as Indeed, Facebook, Twitter, Instagram or industry specific ones.
Documentation of developing highly creative, scalable marketing strategies rooted in data driven decisions.
Minimum proficient level user Adobe Creative Suite

Preferred Requirements:
Experienced in tracking results then using analytics to ensure campaigns success
Expert level user: Illustrator, Photoshop and InDesign
 

Posted Date11/13/19
CompanyCarter Control Systems, Inc.
TypeFull Time
ContactKirstie Lassanske
Email
Address7118 Geoffrey Way
Suite A
Frederick MD 21704
Categories Marketing