John Ellis

Founder & Managing Director, Ellis & Associates

John Ellis is the Founder & Managing Director of Ellis & Associates, the boutique consultancy focused on embedded software and software strategy for the IoT with a concentration in transportation and autonomous movement. Recently the firm has focused on presentations and projects directed towards the impact of autonomy within different parts of the global economy including retail, home building, convenience stores and municipal taxation.

Formerly the Global Technologist of Ford Motor Company's connected car business unit, John was involved in developing and delivering Sync Gen 3, Ford's latest generation connected car solution, the next generation Sync services (Ford’s connected car+cloud service) as well as SmartDeviceLink, an API system for integrating mobile devices into the car and the genesis for Apple's Carplay and Google's Android Auto. Previous to that, John was an executive with Motorola delivering wireless software products and services to the mobile industry.

Recent industry accomplishments include: Co-designed and current lead instructor of the Connected Vehicle Professional certificate course for the Society of Automotive Engineers as well as co-developed and co-teaching a "Securing the vehicle network" course for US military commands. In addition, John co-founded and co-leads the Vehicle Electronics Task Force housed within SEMA (Society of Equipment Market Association - "the aftermarket") and SCRS (Society of Collision Repair Specialists) along with designed and delivered a new and award-winning transportation show under the auspices of the Intelligent Transportation Society of America.

John can be found online @



Keynote: Seeing Around the Corner – What's Happening in the Automated Warehouse