David Hoffeld

CEO, Hoffeld Group, Author

David Hoffeld is the author of the best-selling book The Science of Selling and the CEO and chief sales trainer at Hoffeld Group, one of the nation's top research-based sales and consulting firms. He’s pioneered a revolutionary sales approach based on research in neuroscience, social psychology and behavioral economics that’s been proven to radically increase sales.

Because of the results his insights generate, David has lectured at Harvard Business School and has been featured in Fortune, U.S. News and World Report, The Wall Street Journal, Fast Company, Harvard Business Review, Investor's Business Daily, INC, Forbes, CBS Radio, Fox News Radio, and more. To learn more about his science-backed sales strategies visit

This Is The Scientific Way To Win Any Argument (And Not Make Enemies)

The Science of Selling: 5 Proven Sales Strategies



The Science of Selling