Caster and Wheel Association Unveils New Brand Identity

Monday, October 20, 2014

The Institute of Caster and Wheel Manufacturers (ICWM) affiliated trade association of MHI recently unveiled a new brand identity, symbolized by the introduction of a new logo that signifies the industry's growth and transformation, and celebrates the culture of strength and performance built over the association's 81-year history. The new logo features a wheel and caster with a contemporary feel.

“The launch of our new logo kicks-off a new era at ICWM that speaks to who we are as an association and that we are a direct reflection of the community we serve – dynamic, modern and bold,” said Jeff Woroniecki, Managing Executive, ICWM. “We are proud to be ahead of the curve in the industry, and our new brand identity illustrates how far ICWM has come in its 81-year history.”

The brand launch comes as the ICWM recently revised their ANSI ICWM Performance Standard for Casters & Wheels for renewal in 2017. The ICWM also recently awarded a $1,500 Material Handling Education Foundation scholarship to Brandon Finley, University of Central Florida for the 2014-2015 academic term.

Institute of Caster and Wheel Manufacturers (ICWM) members are the Industry's leading suppliers of casters, wheels, industrial trailers, platform trucks, carts and dollies. ICWM member companies are: Colson Group USA, Darcor Casters, E.R. Wagner Mfg. Company, Hamilton Caster & Mfg. Company, RWM Casters and Superior Tire & Rubber corp. These companies supply caster and wheel solutions worldwide and in virtually every major manufacturing and distribution sector.

About MHI
MHI is an international trade association that has represented the material handling and logistics industry since 1945. MHI members include material handling, logistics and supply chain equipment and systems manufacturers, integrators, consultants, publishers, and third party logistics providers. MHI offers education, networking and solution sourcing for members, their customers and the industry as a whole through programming and events. The association sponsors trade events, such as ProMat and MODEX to showcase the products and services of its member companies and to educate manufacturing and supply chain professionals on the productivity solutions provided through material handling and logistics.

Contact: For more information on MHI activities and programming contact Carol Miller at 704-676-1190.


Laurie Walker

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