Configura heads to ProMat to demo intelligent software for designing warehouse spaces

Friday, April 05, 2019

GRAND RAPIDS, MICH., USA—April 2, 2019—Configura, maker of CET Designer software, will demo the solution this April during ProMat in Chicago. The software helps people who design warehouses and other large spaces for the material handling industry. 
“CET Designer can handle very complex products and large drawings in a simple and intuitive way, allowing users of the software to visualize a space in 2D and 3D,” Configura’s Vice President of Business Development Peter Brandinger said. “Our solution is a multi-industry solution, and it works especially well for material handling since the products are so complex.” 
Used by thousands of people globally, CET Designer helps manufacturers and their distributors by providing a single software solution for space planning and product ordering. The solution is used in a number of industries that manufacture configurable products; industries include material handling, office furniture, kitchen and bath, industrial machinery and laboratory/healthcare.
CET Designer is Configura's "core" Parametric Graphical Configuration (PGC)-based software platform; an Extension is an addition to the platform with functionality that incorporates all of the rules, parts and pricing of a given manufacturer's products.
Manufacturers partner with Configura to create CET Designer Extensions that make selling their products fast, easy and extremely accurate. The highly visual software enables 2D and 3D design, a project collaboration tool, photorealistic renderings, fly-thru videos, virtual and augmented reality experiences, instant pricing, parts lists and installation documents.
“Our salespeople work in different ways now than they used to,” AJ Solution’s 3D Sales Tool Engineer Joseph Kardemark said. “Since we’ve put a lot of effort into making our CET Designer Extension as smart and automated as possible, our salespeople don’t need to have 10 years of experience to sell. The calculations are done by the program, so our salespeople can focus more on building relationships that will seal the deal.” 
CET Designer is the leading space-planning software solution in the North American office furniture industry where Configura partners with such companies as Steelcase, Haworth, Herman Miller and others. Gaining traction in the material handling industry, Configura currently partners with such companies as Dematic, Constructor, AJ Products, EAB and Troax.
During ProMat Configura’s Strategic Development Manager Johan Lindholm, will present on the topic of Parametric Manufacturing, Monday, April 8 from 12:45 – 1:30 p.m. in Theatre F. He will discuss how the concept of Parametric Manufacturing can simplify the ordering and manufacturing of configurable and customizable products by moving away from part numbers. 
To receive a demo and learn more about CET Designer, visit Configura at ProMat, held at McCormick Place in Chicago, booth #S2880, this April 8-11.
About Configura
Configura creates intelligent space-planning software for manufacturers, dealers and designers in the Contract Furniture, Kitchen and Bath, Material Handling, Industrial Machinery, and Laboratory and Healthcare industries. The company’s software products, including CET Designer, are used by more than 12,000 people around the world. Configura Sverige AB, the parent company, is headquartered in Linköping, Sweden, with commercial operations in Gothenburg, Sweden; Grand Rapids, Michigan, USA; Kuala Lumpur, Malaysia; Shenzhen, China; and Berlin, Germany. Founded in 1990, Configura is privately owned with over 190 employees worldwide and annual sales of more than $18 million USD. More information at
About CET Designer
Based on technology created by Configura, CET Designer is intelligent, highly visual and intuitive space-planning software that simplifies specifying and selling of products in a variety of industries. It’s a complete solution that quickly and accurately handles every step of the sales and order process. In CET Designer, components that represent manufacturers’ products look and behave like actual products. Users drag and drop components into 2D and 3D virtual environments; behind the scenes, the software tracks components, calculates pricing and prevents user errors. Users can create and generate layouts, quotes, photorealistic renderings, movies, installation drawings, reconfigurations and bills of materials – in other words, everything needed to propose on work and place orders. CET Designer is the future of space planning. More information at
Kelsey Haldane
(248) 885-1332
Configura Inc.

Kelsey Haldane, Marketing & PR Specialist

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