Education

• with Dave Mattson, Sandler Training

The Importance of Sales Process

Find simple improvements to your sales cycle and close ratio can exponentially improve your bottom line.

Key Takeaways:

• Learn why some sales people are struggling in this industry
• How to set yourself and your company apart from the crowd
• Learn tools to utilize every day to help you become more successful

• Sponsored by MHI Solutions Community - Automation Solutions

Exploring Sustainability

Sustainability and efficiency are keys to success in an increasingly competitive market, especially throughout the supply chain and inside the four walls. Users are looking for equipment and software to work together seamlessly but oftentimes this is not the case. Discuss how the industry works together to develop solutions that can help support a customer's sustainability journey.

Key Takeaways:

• Discuss the need and impact of a sustainable mindset
• Suggest and discuss ideas to help mitigate the issues
• Explore innovative ideas to work together with peer suppliers

• Sponsored by MHI MPro (Marketing Professionals Group)

How to Score Valuable Media Coverage

In the age of 140 character limits, the PR landscape is changing - and fast. In this session, hear first-hand from top B2B editors and writers what stories get covered - and how to score this valuable placement. Panelists will also discuss how MHI and members can collaborate with the media to raise overall awareness of our industry.

Key Takeaways:

• How to customize pitches to different publications and audiences
• How to build relationships with journalists that cover your industry
• How to use MHI and social media for improved media relations
• Top mistakes PR pros make and how to avoid them

• with Dave Mattson, Sandler Training

Management Blind Spots - How to Spot Them, and How to Avoid Them

Join Dave Mattson, Sandler Training CEO, best-selling author, keynote speaker and internationally-recognized sales and management expert, to identify common Blind Spots, and show you how to avoid them. Learn how to align your team, processes and sales culture to consistently achieve maximum results.

What are your company's Blind Spots? You may not even be aware of their existence, but you could have them if you:

• Do not have a process for hiring and onboarding
• Fail to tie corporate goals to personal goals
• Have not created a culture of accountability
• Are not focused on lead generation
• Do not capture best practices
• Fail to train and coach management staff

• a Panel Discussion

What's Keeping Supply Chain Professionals Up at Night

Hear first-hand what is hindering supply chain excellence at user companies. This panel can help you find out what your customers are struggling with on a day-to-day basis.

Key Takeaways:

• Learn what are the pain points for supply chain companies and how they would like to be supported from the supplier community
• Get an inside look at what your customers are dealing with at their companies and how you can help
• Get tips on how your can position your company to stand out from your competitors

• with Susan O'Malley

Beyond Customer Service: Creating Meaningful Customer Experiences for Your Brand

Customer expectations are higher than ever and word of mouth travels fast! Do you know what your customers feel about you? What they say about you when you're not around? How they experience your brand? In a digital world where your customers are connected and information is readily available, their experience is your brand.

In this session, Susan O'Malley and MHI Marketing Professionals (MPro) members will share why great products, creative marketing, and great customer service are no longer enough. They will explain why the future of business is experiential and show you how to create engaging and relevant experiences for your customers. You will learn the difference between customer service and customer experience and 7 ways to create a customer experience strategy for your brand.