Marketing Communications Manager

This position description identifies the major responsibilities of this job.  It does not include all aspects of the position such as the potential additional duties assigned by supervisors and the requirement for flexibility in helping others for the company's overall benefit.

POSITION SUMMARY:

The Marketing Communications Manager is responsible for developing marketing communications plans and strategies. Directs creation, development and implementation of marketing programs, tools, and processes to increase sales for the company.   Will use all media – Digital Marketing, Print Advertising, PR, Website, Trade shows, Direct mail, Whitepapers, and others. 

ESSENTIAL RESPONSIBILITIES:

• Working with executive management, defines annual marketing priorities, establishes department annual plan, collaborates and works with other areas of the company, researches and recommends marketing programs and tools to generate new sales.
• Develops new marketing campaigns, tools and printed collateral as defined in our marketing strategy, including but not limited to, design, development and maintenance of new marketing materials, training tools, whitepapers, advertising, PR, social media content, website, videos, email marketing and on-demand print content.
• Develops and manages annual content calendar and creates content.
• Responsible for lead generation using digital marketing tool, Marketo. Creates outbound targeted campaigns, lead engagement and nurturing programs to generate Marketing Qualified Leads for sales. Monitors and measures results.
• Executes and manages Account Based Marketing programs.
• Manages company website and optimize SEO/SEM. 
• Responsible for planning and execution of trade shows for company. Responsible for negotiating the contract, space allocation and equipment designation. Ensures all Sales and Marketing opportunities are maximized to improve attendance, leads, and revenue.
• Supports new product commercialization by developing marketing content, training materials and promotional campaigns.
• Supports internal communications initiatives utilizing Equip’d and other platforms.
• Monitors, measures, evaluates, and reports marketing activities and results on an ongoing basis.  Establishes benchmarks, develops supporting reports, and communicates results. Tracks ROI.
• Manages annual marketing budget and tracks project costs to control expenses. 
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POSITION REQUIREMENTS: 

• Bachelor’s degree in Marketing or Communications
• Minimum of 3-5 years of previous marketing communications management experience
• Previous experience with Marketo and a CRM system (Salesforce.com)
• Ability to travel up to 15% for tradeshows, events, and meetings
• Specific Skills: Microsoft Word, Excel, PowerPoint, graphics design (using Photoshop and Illustrator), and Marketo                                                                                                   

DESIRED CHARACTERISTICS:

• Solid command of basic business principles and marketing terminology
• Sense of urgency and a demonstrated ability to meet deadlines
• Process oriented, organized, and demonstrates strong project management and follow-through skills
• High level of personal enthusiasm and self-motivation
• Drives for results
• Inspires trust and open communication
• Clearly expresses oneself orally and in writing
• Strong formal presentation skills
• Sense of urgency and a demonstrated ability to meet deadlines
• Engages, inspires, and motivates

ADDITIONAL INFORMATION:

Duravant is a global engineered equipment company with an over 100-year operating history. Through our portfolio of operating companies, we deliver trusted end-to-end process solutions for customers and partners through engineering and integration expertise, project management and operational excellence.  With worldwide sales distribution and service networks we provide immediate and lifetime aftermarket support to all the markets we serve in the food processing, packaging, and material handling sectors.  Duravant’s market-leading brands are synonymous with innovation, durability, and reliability.