ASRS Group Announces New Logo

Friday, October 11, 2019

The Automated Storage/Retrieval Systems (ASRS) Industry Group of MHI has updated their logo to better represent the offerings of the group and the ASRS community overall.
ASRS serves to educate the market to the Changes going on within the world of ASRS and to the paradigm shift being realized in many markets because of the evolution of the ASRS technology and the new logo reflects that mission.
“The dramatic changing landscape of logistics in North America has generated many new product offerings from our ASRS members to support this need. The ASRS members of MHI also realized rebranding of our industry was in order to better represent what we are doing to address these changes,” says Gary Frank, vice chairman of ASRS. “One area addressed was updating our industry ASRS Logo. The new ASRS Logo is a flowing design that reflects how our industry is changing to address this very active marketplace. Equipment and controls now get involved in all areas of the logistics process including high velocity solutions with picking in addition to storage.”
This new logo is part of a larger overall branding restructuring, with new category icons website content to be added with relevant information for today’s ASRS technology.
For more information on the ASRS Industry Group, please contact Anupam Berry Bose at or 704-676-1190.
About ASRS
Automated Storage/Retrieval Systems (ASRS) members are the Industry’s leading suppliers of automated storage/retrieval systems. They supply systems worldwide and in virtually every major manufacturing and distribution sector. To learn more, visit
About MHI
MHI is an international trade association that has represented the industry since 1945. MHI members include material handling, logistics and supply chain equipment and systems manufacturers, integrators, consultants, publishers, and third-party logistics providers. Much of the work of the industry is done within its product- and solution-specific groups. The association also sponsors trade events, such as ProMat and MODEX, to showcase the products and services of its member companies and to education industry professionals on the productivity solutions provided through material handling and logistics.