Configura announces Stefan Persson as new CEO

Monday, January 27, 2020

LINKÖPING, SWEDEN—Jan. 15, 2020—Configura, maker of CET Designer software, announces the appointment of Stefan Persson as new CEO. Stefan will start February 3, 2020. 
With more than 25 years of experience in leading management positions, and a focus on developing global businesses and teams, Stefan brings valuable expertise to Configura’s plan to grow globally in the coming years. 
Starting out as a professional Nintendo gamer in the 90’s, Stefan has since then worked with everything from marketing and sales to IT and support in leading positions, including CIO, CFO and SVP, for leading global companies. 
His most recent accomplishments include leadership positions within the global SW/ERP company IFS and the customer journey management solution company Qmatic, where he was engaged in product marketing and development, supply chain and factory operations. Most recently, his focus has been on sales execution and strategy, including leading and developing Qmatic’s global partner business.
"What excites me about Configura, is its strong company culture with employees at its core and a genuine interest and commitment to generate value to their partners and customers," said Configura's new CEO Stefan Persson. "Configura is already on a steady growth path. With a world-leading product technology, a strong financial position and an initiated global expansion, I believe my experience, together with the current team, gives us a very strong position to accelerate growth."
Configura’s current CEO and co-founder, Johan Lyreborn, will remain with the company as part of the board, focusing on strategies regarding new markets and industries and support sales.
“I’m excited that we’ve finalized the search process and I’m confident in our decision. Moving forward, I will support Stefan and our sales team. Stepping down from the position as CEO will give me more time to focus on spreading our vision and how we generate customer value through our core philosophy: parametric graphical configuration,” said Johan Lyreborn.
Configura, a Sweden based software company, has expanded globally with great success, recently adding offices in China and Germany to the list of existing offices in United States and Malaysia. Demand for their product, CET Designer, continues to grow and the user base has increased by 32% in 2019, to more than 10,000 users, primarily in the United States, Germany and China. 
Over the next three years, Configura plans to double in size, with a focus on product development and expanding their partner network. Their vision is to become the leading global software provider for people who design spaces.
Stefan will work closely with the board, including the newly recruited and announced Chairman Tommy Johansson who was elected on December 12, 2019. 
About Configura
Configura creates intelligent space-planning software for manufacturers, dealers and designers in the Contract Furniture, Kitchen and Bath, Material Handling, Industrial Machinery, and Laboratory and Healthcare industries. The company’s software products, including CET Designer, are used by more than 15,000 people around the world. Configura Sverige AB, the parent company, is headquartered in Linköping, Sweden, with commercial operations in Gothenburg, Sweden; Grand Rapids, Michigan, USA; Kuala Lumpur, Malaysia; Shenzhen, China; and Berlin, Germany. Founded in 1990, Configura is privately owned with over 200 employees worldwide and annual sales of more than $18 million USD. More information at
About CET Designer
Based on technology created by Configura, CET Designer is intelligent, highly visual and intuitive space-planning software that simplifies specifying and selling of products in a variety of industries. It’s a complete solution that quickly and accurately handles every step of the sales and order process. In CET Designer, components that represent manufacturers’ products look and behave like actual products. Users drag and drop components into 2D and 3D virtual environments; behind the scenes, the software tracks components, calculates pricing and prevents user errors. Users can create and generate layouts, quotes, photorealistic renderings, movies, installation drawings, reconfigurations and bills of materials – in other words, everything needed to propose on work and place orders. CET Designer is the future of space planning. More information at
Kelsey Haldane
(248) 885-1332
Configura Inc.

Kelsey Coates, Marketing Specialist

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