COLUMBUS, Ohio – April 8, 2021 – Caster Connection, provider of caster and wheel solutions, launches a revamped version of its eCommerce site in order to enhance their clients’ experience and solve caster issues more quickly.
Caster Connection worked to build a site that served clients by providing easy-to-use caster education info, enhanced site speed, intuitive site search, simple navigability, an enhanced client portal experience, as well as more comprehensive product and solutions info.
7 years after the launch of its initial eCommerce site, Caster Connection used its knowledge of client needs, collective eCommerce experience, and current shopping trends in order to make it as easy as possible to provide proper mobility solutions to its clients. Caster buyers often struggle to understand caster components and their appropriate/specific application, so the Caster Connection team overhauled the website’s Caster Education section in order to provide holistic educational information for caster users.
On the pure eCommerce side of things, Caster Connection’s new website features intuitive site search that displays both product and content offerings and includes its useful attribute filtering tool for users to quickly find the best product solution for their needs.
The enhanced client portal feature of www.casterconnection.com enables returning clients to easily purchase product (with agreed upon terms, if applicable), browse spec sheets and other files, as well as manage point of contact info all within one easy location.
“Our goal in this website revamp was to enhance our clients’ experience by making it as easy as possible to buy casters or to partner with us to find solutions together,” says Kristy Parsons, Caster Connection’s eCommerce Specialist. “A website is never ‘done’ though, so we’ll be continuously tweaking the site to offer the best experience and usability possible.”
Throughout 2021 and beyond, Caster Connection will continue to enhance www.casterconnection.com
to best meet the caster needs of their clients and prospects.
About Caster Connection
Caster Connection - manufacturer of casters and wheels and a master distributor of elite brand casters and wheels - was launched by Sally Hughes in 1987 with the founding principle: "Our Company will work to constantly seek ways to increase the value our clients receive from their investments in casters and wheels and provide solutions that make them successful."