RAVAS Announces New Structure in the Americas


Wednesday, July 13, 2022

RAVAS, the lift truck industry leader in mobile weighing technology, is proud to announce its new structure in the Americas and added field development support.
 
As part of RAVAS’ strategic plan and commitment to the development of the Americas territories, it has signed three independent sales agencies to focus on the dealer channel development and onboarded new regional sales representation on the West Coast to finish covering the entire US National footprint.
 
Under the agreements, the three new sales agencies will cover the following geographic areas:
  • Southern Market Share covers Florida, Alabama, Georgia, South Carolina, North Carolina, Virginia and Tennessee with Tom Gondi and team.
  • Southern Representatives covers Texas, Mississippi, Louisiana, Arkansas, Oklahoma, New Mexico and Arizona with John McCartney and team.
  • Midwestern Sales covers Illinois, Missouri, Iowa, Wisconsin, Minnesota, Nebraska, Kansas, North and South Dakota with Bryan Broznowski and team.
RAVAS continues its commitment to the field and the employment of direct sales executives. RAVAS welcomes Jana Baervoets to the US sales team. Jana brings over a decade of experience in the material handling industry navigating complexed projects and field developments from her time working at RAVAS Europe. Jana will cover California and serve as support to adjacent West Coast States.
 
The additions form part of RAVAS’ broader vision to increase its geographic coverage. Added coverage provide RAVAS with a dual-pronged sales approach across the US, via both sales agencies and direct sales reps and the agreement has been structured to leverage the key advantages of both the sales agencies and direct sales strategy. RAVAS direct sales reps will continue to focus on the regions in which they operate, however they will also work closely with the sales agencies to help with potential customers in new regions.
 
Incumbents’ sales executives, Andrew Piper and Curtis Craig, continue the business development efforts and support activities. The Americas sales division is under the direction of lift truck scale industry veteran and current sales manager, Joseph Furmansky. The US marketing department is led by RAVAS’ seasoned marketing specialist out of Columbus, Ohio, Jordan McBride.
 
RAVAS USA headquarters in Twinsburg, OH, has a new leader, Josh Thornton. Josh was hired as plant manager to support our commitment to manufacturing excellence, quality and company culture. Josh leverages over ten years of experience in the aerospace manufacturing segment and precision machining practices.
 
Jose Sarruff continues as Managing Director, head of RAVAS USA. Jose Sarruff has developed and leads the growth strategies in the Americas.
 
RAVAS USA, INC.

Jose Sarruff - Managing Director Americas

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