Des Plaines, Illinois – January 7, 2025: NOBLELIFT North America, a global leader in lithium-iron material handling technology, is excited to announce the appointment of Bill Pedriana as its new President. With nearly four decades of experience in the material handling industry, Pedriana is poised to lead NOBLELIFT North America into a new era of innovation, growth, and customer-centric success.Bill Pedriana served as Chief Marketing Officer at Big Joe Forklifts, where his visionary leadership helped rebuild the brand, develop groundbreaking products (including the Joey series of access vehicles and their cobot pallet truck concept), and execute comprehensive sales and marketing strategies. For 14 years, Pedriana played an instrumental role in achieving an extraordinary 14x growth in sales and helping to drive the global expansion of Big Joe’s parent company, EP Equipment.Pedriana’s track record of aligning business strategies with customer needs has consistently delivered exceptional results throughout his career. Drawing from his wealth of experience, he now brings his expertise to NOBLELIFT to continue building on the strong foundation established by his predecessor, Loren Swakow. Under Swakow’s leadership over the past eight years, NOBLELIFT North America experienced unparalleled growth and built a reputation for providing innovative and high-performance material handling solutions.“I became attracted to NOBLELIFT over the past few years due to their exceptional manufacturing quality, progressive equipment design theory, and their sophistication when it came to deploying intelligent material handling systems,” said Pedriana. “As the incoming President of NOBLELIFT North America, I aim to continue the strong growth the organization experienced under Loren Swakow over the past 8 years by utilizing my sales and product development expertise to enhance the value of NOBLELIFT for its distributors and OEM partners. In 2025, we will be introducing a number of new products and programs and expanding our team and capabilities to support our growth.”Leading the Material Handling Industry Forward NOBLELIFT North America is known for its wide range of innovative material handling equipment, including electric pallet trucks, sit-down forklifts, rough terrain forklifts, narrow aisle forklifts, walkie-stackers, order pickers, electric pallet trucks, scissor lifts, tuggers/tow tractors, scrubbers, sweepers, automated guided vehicles (AGV’s), lift tables, manual pallet jacks and more. With products trusted in over 100 countries, NOBLELIFT continues to deliver on its promise of high performance, low maintenance, and advanced ergonomic designs at an unbeatable value."As part of NOBLELIFT’s focus on delivering exceptional customer experiences, we are excited to have Bill Pedriana join us in this pivotal leadership role," said Wendy Mao, CEO at Noblelift Intelligent Equipment Co., Ltd. “His passion for the industry, proven ability to execute innovative strategies, and dedication to customer satisfaction make him the perfect leader to guide NOBLELIFT into our next phase of growth.”Pedriana’s values extend beyond operations and product development. “Our industry was built by family businesses and handshakes,” shared Pedriana. “While it’s great to win, it’s how you play the game that delivers true long-term success. I’m grateful for the opportunity to bring everything I’ve learned during my 30+ year career to NOBLELIFT—a brand that aligns perfectly with my beliefs.”Delivering on What’s Next With Pedriana’s strategic vision, NOBLELIFT North America will continue to lead advancements in material handling solutions. Plans for 2025 include the launch of cutting-edge equipment and innovative programs designed to empower dealers, and end-users alike.NOBLELIFT North America invites dealers, OEM partners, and businesses to experience how its products and services are transforming operations across industries. To learn more about NOBLELIFT North America’s offerings, visit www.NOBLELIFTna.com or contact your local dealer.About NOBLELIFT North America NOBLELIFT® North America is a global leader in Lithium-iron technology. We manufacture a comprehensive range of high-performance, low-maintenance manual, electric, and internal combustion equipment with more than 200 categories and around 30 series of each product. Our products are designed to meet different application demands and are well accepted by our customers in more than 100 countries and regions in Europe, America, Asia, Africa and more. Products include: sit-down forklifts, rough terrain forklifts, narrow aisle forklifts, walkie-stackers, order pickers, electric pallet trucks, scissor lifts, tuggers/tow tractors, scrubbers, sweepers, automated guided vehicles (AGV’s), lift tables, manual pallet jacks and more. Noblelift® North America builds tough, durable products that deliver high productivity, low total cost of ownership, easy serviceability, and advanced ergonomic features; accompanied by outstanding parts, service, and training support.For more information about our company and our products, visit www.nobleliftna.com or follow us on social media.ContactNOBLELIFT® North AmericaSparky PowellDirector of Marketing847-595-7100sparky@nobleliftna.com

Des Plaines, Illinois – Loren Swakow, Managing Director of NOBLELIFT North America, has announced his retirement effective January 31st, 2025, leaving behind a legacy of unprecedented growth, innovation, and strong relationships built over nearly a decade at the helm of the company.Swakow joined NOBLELIFT in October 2016, tasked with the challenge of bringing an unknown brand into the highly competitive American market. At the time, NOBLELIFT had no dealer network and minimal brand recognition. Over the course of eight years, Swakow's strategic leadership and expertise have led to remarkable success, driving average annual growth of 43%. Today, NOBLELIFT is supported by a professional dealer network spanning the entire country, with sales growth consistently outpacing the industry, a true testament to Swakow’s vision and determination.Swakow’s leadership also played a key role in expanding NOBLELIFT's footprint into Canada by helping to establish NOBLELIFT Canada. His unwavering belief in the brand and dedication to fostering partnerships were critical to this growth.Reflecting on his tenure, Swakow remarked, “It takes a great team to do what we did in eight years, and that’s what we have—A Great Team! I have always believed in fostering open communication, creating a culture of trust, empowering individuals, leveraging diverse perspectives, and prioritizing collaboration. We have all worked very hard, and I am proud of them all.”Swakow’s career in the material handling industry began long before his time at NOBLELIFT. He co-founded a lift truck dealership with his brother, representing brands like Komatsu, Mitsubishi, Tailift, and TCM. After decades of success, they sold the dealership and related businesses in 2012. Swakow also played a key role in the wider industry, serving as a founding member and President of the Chicago Industrial Truck Dealers Association and as President of MHEDA (Material Handling Equipment Distributors Association) in 2004. His strong belief in the power of networking was critical to the formation of NOBLELIFT North America."MHEDA has always been the optimal association for networking," Swakow stated. "The connections and insights I gained through MHEDA were invaluable as we built NOBLELIFT North America from the ground up."The succession plan for Swakow's role has been set, with the announcement of his successor scheduled for January 7th, 2025. Through January, Swakow will collaborate closely with his successor to ensure a smooth handover of responsibilities and to share his insights and guidance.“We are grateful for Loren’s remarkable contributions to NOBLELIFT North America,” stated Wendy Mao, CEO at Noblelift Intelligent Equipment Co., Ltd. “His vision and passion have been instrumental in shaping our success. We are committed to building on the strong foundation he has established.”Swakow’s dedication to excellence, his ability to inspire trust, and his relentless pursuit of success will leave a lasting impact on the material handling industry. While the company expresses enormous gratitude for his leadership, it is clear that his legacy will continue to guide NOBLELIFT on its upward trajectory.About NOBLELIFT North AmericaNOBLELIFT® North America is a global leader in Lithium-iron technology. We manufacture a comprehensive range of high-performance, low-maintenance manual, electric, and internal combustion equipment with more than 200 categories and around 30 series of each product. Our products are designed to meet different application demands and are well accepted by our customers in more than 100 countries and regions in Europe, America, Asia, Africa and more. Products include: sit-down forklifts, rough terrain forklifts, narrow aisle forklifts, walkie-stackers, order pickers, electric pallet trucks, scissor lifts, tuggers/tow tractors, scrubbers, sweepers, automated guided vehicles (AGV’s), lift tables, manual pallet jacks and more. Noblelift® North America builds tough, durable products that deliver high productivity, low total cost of ownership, easy serviceability, and advanced ergonomic features; accompanied by outstanding parts, service, and training support.For more information about our company and our products, visit www.nobleliftna.com or follow us on social media.ContactNOBLELIFT® North AmericaLoren SwakowManaging Director847-595-7100loren.swakow@nobleliftna.com

Gyeonggi-do, Korea – On September 25th, NOBLELIFT celebrated the official opening of its Korean subsidiary in Gyeonggi-do, marking a significant milestone in its international expansion. The ceremony was attended by COO Mr. Andy Liu and CEO of the Korean subsidiary, Mr. Kay Kang.   In his opening remarks, Mr. Liu acknowledged the invaluable support from partners and customers, announcing the construction of NOBLELIFT’s fifth factory and the Shanghai International Headquarters in China. This investment underscores the company’s commitment to enhancing its brand through collaboration and innovation.   Mr. Kay Kang confidently assured attendees that the new subsidiary, backed by NOBLELIFT's headquarters, is well-positioned to meet and exceed customer expectations with a robust, locally tailored service support system.   NOBLELIFT’s entry into Korea introduces MEWPs and forklifts, along with its technology in AGVs and automated warehousing solutions.   Dedicated to innovation, quality, and customer service, NOBLELIFT continues to offer advanced material handling solutions aimed at enhancing global logistics efficiency.   For more information about our company and our products, visit www.NOBLELIFT.com or follow us on social media.   Contact NOBLELIFT Intelligent Equipment Co., LTD. Changxing, Zhejiang, China Mr. Lucien Zhu - Marketing lucienzhu@NOBLELIFT.com

NOBLELIFT's dedication and proactive attitude in the new energy materials industry have been recognized by various organizations and partners and they have achieved numerous accomplishments. Recently, at the High-Tech Mobile Robot Annual Conference and High-Tech Golden Globe Awards Ceremony, NOBLELIFT’s AGV technology of "High-Precision Positioning and Control Technology for Omni-directional Movement of Mobile Robots" stood out and won the "2023 Technology" High-Tech Golden Globe Award. This award highly affirms NOBLELIFT's achievements in the field of heavy-duty AGVs in the new energy materials industry. During the event, Mr. Mao, the General Manager of NOBLELIFT AGV division, delivered a speech as an outstanding representative of the mobile robot industry and participated in roundtable discussions with industry experts to envision the future.   Through innovation in six key areas, namely "distribution of coil materials for new energy material production equipment," "distribution of coil materials for baking equipment," "distribution of coil materials for cutting equipment," "automatic threading of copper foil rolls," "automatic packaging of foil roll products," and "three-dimensional warehousing of copper foil products," NOBLELIFT supported the new energy materials industry and improved the efficiency for production, material handling, packaging, and warehousing systems. As a result, it successfully secured purchase requests from Smart Factories logistics solution worth nearly $100,000,000. The project will produce 50,000 tons of new energy materials annually.   NOBLELIFT has invested many years, significant finances, and team resources in their AGV technology. We have developed various types of AGVs and intelligent logistics software, including forward-type, counterbalance-type, and narrow-aisle side-insertion-type AGVs, which are widely used globally in various industries. We are proud of our AGV team and our most recent award.   About NOBLELIFT NOBLELIFT® is a global leader in Lithium-iron technology. We manufacture a comprehensive range of high-performance, low-maintenance manual, electric, and internal combustion equipment with more than 200 categories and around 30 series of each product. Our products are designed to meet different application demands and are well accepted by our customers in more than 100 countries and regions in Europe, America, Asia, Africa and more. Products include: sit-down forklifts, rough terrain forklifts, narrow aisle forklifts, walkie-stackers, order pickers, electric pallet trucks, scissor lifts, tuggers/tow tractors, scrubbers, automated guided vehicles (AGV’s), lift tables, manual pallet jacks and more. NOBLELIFT builds tough, durable products that deliver high productivity, low total cost of ownership, easy serviceability, and advanced ergonomic features; accompanied by outstanding parts, service, and training support.   Contact Loren Swakow Managing Director 847-595-7100  loren.swakow@nobleliftna.com

Des Plaines , Illinois – Hurricane Ian decimated Fort Meyers, Florida on September 28, 2022. Shortly after, Loren Swakow, Managing Director of NOBLELIFT North America was contacted by Liz Richards, CEO of MHEDA (Material Handling Equipment Distributors Association) and was made aware of the need for donations to help with disaster relief and recovery. The Harry Chapin Food Bank in Fort Meyers, Florida was asking for electric pallet trucks to help with the distribution of food, water and supplies.    NOBLELIFT was quick to say “yes”. Liz connected Loren with American Logistics Aid Network (ALAN), http://www.alanaid.org, an organization comprised of supply chain and logistics associations and professionals that assist with disaster relief and recovery. NOBLELIFT donated (3) PTE45N 4,500lb capacity, Lithium-ion powered pallet trucks. Their extremely compact design and tight turning radius makes them ideal for loading docks, delivery operations, narrow aisles, and applications within confined spaces like elevators, trailers, containers, and mezzanines warehouses. They are easy to operate and maneuver, require virtually no maintenance and only require 110v power for charging. “They were the perfect solution for their needs”, said Loren. “And as a member of MHEDA and a manufacture of material handling equipment, we understand first-hand how important logistics are for aiding in disaster relief. We were glad we could help.”   About Noblelift NOBLELIFT® North America (www.nobleliftna.com) is a global leader in Lithium-ion technology. We manufacture a comprehensive range of high-performance, low-maintenance manual and electric equipment with more than 200 categories and around 30 series of each product. Our products are designed to meet different application demands and are well accepted by our customers in more than 100 countries and regions in Europe, America, Asia, Africa and more. Products include: sit-down forklifts, narrow aisle forklifts, walkie-stackers, order pickers, electric pallet trucks, scissor lifts, tuggers, scrubbers, lift tables, manual pallet jacks and more. Noblelift® North America builds tough, durable lift trucks that deliver high productivity, low total cost of ownership, easy serviceability, and advanced ergonomic features; accompanied by outstanding parts, service, and training support.    For more information about our company and our products, visit www.nobleliftna.com or follow us on social media.   Contact Loren Swakow - Managing Director 847-595-7100  loren.swakow@nobleliftna.com  

Des Plaines , Illinois – The FE4P50Q (5,000lb capacity), FE4P60Q (6,000lb capacity), FE4P70Q (7,000lb capacity) Four Wheel Lithium-Iron Forklifts are highly efficient, durable Lithium-iron forklifts. They are designed for indoor and outdoor applications. The mast system, front/rear axles and chassis are engineered to be tough like an Internal Combustion forklift, but with all the advantages of Lithium-iron. AC drive technology is used to achieve high performance with low operating and maintenance costs. Greatly increase your work productivity with these quiet, very low maintenance, ultra-smooth, lithium iron forklifts.   Easy Operation and Great Visibility The FE4P50-60-70Q Series offers a large, ergonomic cab and user-friendly design to ensure operator comfort throughout the entire work shift. A deluxe suspension, fully adjustable seat reduces vibration to the driver to effectively reduce driver fatigue for all sizes of operators. The ergonomic U-shaped steering wheel with knob, together with hydraulic controls, provide comfortable and effortless operation.   While it is very comfortable and easy to operate, its mast is also optimized for a wide view and clear visibility while operating. When descending to the ground, Intelligent buffering technology effectively protects the ground and cargo from damage.   Superior Design and Performance The drive system’s horizontal fan-shaped axle and large transmission, coupled with the battery location and long wheelbase (67 inches), provide superior stability. The system is powered by a maintenance-free AC drive motor. A steering axle with shock mitigation system is designed to protect the vehicle and prolong the service life of the forklift.    These Lithium-ion forklifts come with a large ergonomically designed LED display to provide easy control and operation, while providing truck status information: parking brake, the driving direction and speed, the hour meter and the fault code.   They are also equipped with large diameter, solid pneumatic tires to ensure comfortable driving for outdoor and indoor use. The lifting motor location allows the forklift to work in applications where there is water on the ground and the controller assembly location provides easy maintenance and excellent ventilation.   High Efficiency and Safe Lithium-Ion Power NOBLELIFT uses Lithium-Iron Phosphate batteries, the longest lasting and safest lithium-ion battery available. Batteries are equipped with a Battery Management System (BMS), thermal management system, and an automotive-grade DC high-voltage control system. BMS manages charging and discharging data to ensure safety throughout its life cycle. The FE4P50Q-60Q-70Q forklifts have a 10 year or 20,000 hours warranty on the lithium-Iron battery.   Advantages of Lithium-Ion Power The fast-charging maintenance-free Lithium-Iron battery is fully charged in 2-3 hours. The battery can be opportunity charged during user breaks and during shift changes which allows the truck to run continuously through multi-shift operations. No battery changes are necessary.   Lithium-ion batteries have a 3x longer lifespan than lead acid batteries. They can be charged and discharged more times before they need to be replaced, saving you money in the long run.   Lithium-ion batteries are also more environmentally friendly than lead acid batteries. They don't contain any toxic materials and can be recycled.   There are many other advantages of Lithium-ion batteries over lead acid batteries, but these are some of the most important ones. Lithium-ion battery powered forklifts provide an excellent return on investment.   To see a “Total cost of Ownership” comparison of Lithium-ion -vs- Lead Acid -vs- Internal combustion, along with an expanded view of Lithium-ion -vs- Lead Acid advantages, visit https://bit.ly/3B9NZQe.   About Noblelift NOBLELIFT® North America (www.nobleliftna.com) is a global leader in Lithium-ion technology. We manufacture a comprehensive range of high-performance, low-maintenance manual and electric equipment with more than 200 categories and around 30 series of each product. Our products are designed to meet different application demands and are well accepted by our customers in more than 100 countries and regions in Europe, America, Asia, Africa and more. Products include: sit-down forklifts, narrow aisle forklifts, walkie-stackers, order pickers, electric pallet trucks, scissor lifts, tuggers, scrubbers, lift tables, manual pallet jacks and more. Noblelift® North America builds tough, durable lift trucks that deliver high productivity, low total cost of ownership, easy serviceability, and advanced ergonomic features; accompanied by outstanding parts, service, and training support.    For more information about our company and our products, visit www.nobleliftna.com or follow us on social media.   Contact NOBLELIFT® North America Loren Swakow - Managing Director 847-595-7100  loren.swakow@nobleliftna.com