MHI Marketing Community Webinars


How to Tell a Short Sales Story for Huge Impact

Tuesday, August 4, 2020
12:00 pm - 1:00 pm EDT
Click Here to Register

MHI's Mpro Community invites you to join us for our 2nd webinar: How to Tell a Short Sales Story for Huge Impact. Park Howell will join us again and he will share and demonstrate a simple narrative algorithm to telling a powerful anecdote that convincingly illustrates your brand, business or sales point. You will learn the importance of these five core story elements to hack through the noise and hook the hearts of your customers:

1. Time stamp
2. Location stamp
3. Central character
4. Action/surprise
5. Aha moment that makes your business point for you

We built on the foundational narrative structure of the And, But & Therefore (ABT) in our 1st webinar session and now we will focus on the five primal elements of every small story to make a big impact. We look forward to having you engage with Park and Mpro Community again August 4th at noon EST.


Ignite Your Inner Storyteller to Lead with Purpose, Passion and Persuasion

Tuesday, April 7, 2020
12:00 pm - 1:00 pm EDT
Click Here to View

You're invited to webinar, Ignite Your Inner Storyteller to Lead with Purpose, Passion and Persuasion featuring Park Howell, Founder of The Business of Story. In this webinar, Park Howell will share with you the applied science and bewitchery of storytelling to grow your business.

Takeaways:

  • Learn how to use the ABT narrative framework to create a focused theme for every message
  • Become adept at spotting stories in the wild for use in your inbound and outbound marketing

To make this webinar as powerful for you as possible, please show up with a current communications challenge or opportunity to work on. Howell will show you a proven foundational narrative framework that you can immediately use to make your message clear, concise and compelling: The three storytelling C's that lead to a fourth = Conversion!

So we can hit the ground running, you can listen to Howell's episode on his Business of Story Podcast: How to Use the ABT to Focus Your Brand Stories.

Also, we've included a PDF of his What's Your Story? field notebook for you to use during the webinar, as well as to work in following the session.

Don't miss this incredible opportunity to learn more and strengthen your storytelling skills.