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Founded in 2023, the Advanced Energy Council was established to represent the companies that produce, implement, and support advanced energy technologies and accessories. The group was formed with the intention of being inclusive of current and future motive energy storage technologies. Value Proposition: Educate, the market, colleagues, standardization for the customer (end user), transparency and trust, share, research (market research, market size, point of use) Center of excellence and expertise - resource for the best knowledge Collective voice of the members to promote innovative energy solutions Membership Types: Manufacturers of Batteries Manufacturers of Chargers and Accessories Equipment OEM's (examples: AMRs/AGVs, Forklifts, Drones, Carts, and Aerial Equipment) Suppliers to Battery Industry Consultants Service Companies Academics Mission: To uplift and promote the safe use and adoption of advanced energy technologies in motive material handling applications. Vision: Advancing sustainable motive material handling energy solutions.
Mobile Automation Group (MAG) members are the Industry’s leading suppliers of automatic guided vehicle systems. They supply systems worldwide and in virtually every major manufacturing and distribution sector. Mission: To promote the market awareness, growth, and effective use of driverless industrial vehicle systems (e.g. AGVS, AMRs, and AGCs) Vision: To be the trusted, independent authority on driverless industrial vehicle systems The MAG group is a collaboration of trusted industry leaders that provide: Market Intelligence Market Awareness and Clarity Leadership Safety Advocacy Market Access By Coordinating Statistical Programs Delivering Promotional Marketing Providing Education Influencing Industry Standards Overcoming Barriers to Adoption Both Automatic Guided Vehicles (AGVs) and Autonomous Mobile Robots (AMRs) are computer-controlled wheel-based load carriers (normally battery powered) that run on a plant or warehouse floor (or, if outdoors, on a paved surface). The main difference between AGVs and AMRs is how the path they follow is determined. Most AGVs follow predefined paths, although there may be areas of the plant or warehouse where they have more freedom. AMRs can determine their own path, although they will attempt to follow suggested paths if they exist. This difference leads to differing methodologies for ensuring safe operation for the two types of vehicle. AGVs follow the ANSI B56.5 Safety Guidelines There is a standard under development for AMRs MAG member companies meet regularly to review, discuss and revise the standards for design, performance and safe operation of automatic guided vehicle systems. MAG members are committed to the development, maintenance and publishing of industry standard specifications for these systems. MAG programs include: The development of educational and training materials; A voice in the development and maintenance of national standards; The confidential exchange of market statistics and publication of industry data to the public; The communication of the benefits of AGVS solutions via trade shows, educational forums, and other national and regional seminars.
Warehouses depend on lift truck operators performing at their best in order to meet increasingly intense throughput targets – but that very drive to maximize productivity can make it a challenge to maintain a strong focus on best practices and traffic rules. Find out how operator assistance systems are helping to reinforce them.
Warehouses are increasingly using robotic forklifts to improve productivity. The technology might seem cost-prohibitive given the upfront expense, but robotic forklifts can actually help cut operating expenses by up to 70% due to savings on labor, maintenance and equipment.
Today’s fast-paced economy puts pressure on warehouse and distribution center workers to meet productivity goals. Meanwhile, businesses spend about $171 billion annually on costs related to occupational injuries and illnesses. Taking steps to build and maintain a culture of lift truck safety can make a big difference.
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Supply chain thought leaders to discuss strategies to expand beyond traditional labor pool during roundtable-style panelGREENVILLE, N.C. (June 3, 2025) – Yale Lift Truck Technologies announces its panel discussion on talent acquisition at the Warehousing Education and Research Council (WERC) 2025 Annual Conference, June 8-11 in New Orleans. Attendees can join the panelists on Tuesday, June 10, from 9:45-10:45 a.m. in the Grand Couteau ballroom of the Sheraton New Orleans Hotel.“The warehousing industry continues to face a labor gap that demands strategic intervention,” says Brad Long, Global Activation Manager, Yale Lift Truck Technologies. “Addressing it requires operations to seize opportunities to expand their available labor pool and to develop the existing workforce through continued upskilling. That is why we are bringing together this multidisciplinary panel of experts to help warehouse leaders tackle these workforce challenges and shape a more sustainable future for the industry.”The panel, titled “Close the warehouse labor gap with an expanded workforce,” will examine the labor landscape, including sizeable segments of the population that operations often overlook. The five panelists will share their unique perspectives on how operations can tap into these underutilized groups of individuals outside of the traditional pool of mainstream candidates. In addition to practical recommendations, they will also share their firsthand experience applying these tactics, and how doing so has not only helped to fill warehouse job openings, but ultimately improve operational performance.The panelists are experts in industrial labor trends, disability consulting, warehousing and human resources. The panelists include: Brad Long, Global Activation Manger, Yale Lift Truck Technologies: With nearly 15 years of marketing expertise and six years in warehousing and powered industrial trucks, Long focuses the brand on addressing key industry challenges of labor, productivity and safety. James Emmett, Founder and CEO, James Emmett & Company: The founder of one of the most recognizable companies in disability consulting, Emmett is a global leader in implementing hidden talent hiring initiatives within the logistics industry. Brian Devine, President and CEO, Ignite Industrial Professionals: The leader of a warehouse recruiting firm, Devine started the largest survey of hourly associates in the U.S., has nearly three decades of supply chain staffing experience and is on the Advisory Roundtable for WERC and MHI. Julie Smith, Director of Human Resources, Kitchen Cabinet Distributors: An HR leader for a national wholesale distributor, Smith has extensive experience in retail sales and operating functions, and a deep understanding of the unique challenges and solutions of distribution center staffing. Edward Crowe, VP of Talent Acquisition, HR Strategy and Effectiveness, KeHE: An HR executive for a national food and beverage distributor, Crowe has direct experience with the warehouse labor gap and securing executive and organizational support for hiring initiatives.In conjunction with the Annual Conference, WERC will release its DC Measures Annual Survey & Report. The report, which is sponsored by Yale, identifies the operational metrics distribution and supply chain professionals find most critical to help benchmark operations, understand industry trends and make informed decisions. Following the report’s annual release, Yale will publish an update to its companion white paper with actionable strategies for lift truck fleets to help drive performance improvements in key areas.About Yale Lift Truck TechnologiesYale Lift Truck Technologies leverages over a century of material handling experience and substantial investment in innovation to bring the most advanced technology-driven lift truck solutions to market. The company offers a full line of award-winning lift trucks, including reach trucks, order pickers, turret trucks, pallet jacks and trucks, pallet stackers, tow tractors and counterbalanced forklifts, as well as powerful operator assist solutions, proven robotics and a wide range of power sources to help customers adapt to today’s demanding supply chain. Yale and its independent dealer network support these solutions with comprehensive after-sales service, parts, financing and training.Yale Lift Truck Technologies is a division of Hyster-Yale Materials Handling, Inc., a wholly owned subsidiary of Hyster-Yale Inc. (NYSE:HY) which is headquartered in Cleveland, Ohio and operates globally.©2025 Hyster-Yale Materials Handling, Inc., all rights reserved. Yale and are trademarks of Hyster-Yale Materials Handling, Inc.About WERCWERC, a division of MHI, is the only professional organization focused on warehousing, distribution, and fulfillment and its role in the supply chain. Through membership in WERC, seasoned professionals and those new to the industry master best practices and establish valuable relationships. Learn more about WERC at werc.org.About MHIMHI is an international trade association that has represented the material handling, logistics and supply chain industry since 1945. MHI’s over 1,000 members include material handling and logistics equipment and systems manufacturers, integrators, consultants, publishers and third-party logistics providers. MHI offers education, networking and solution sourcing for their members, the members’ customers and the industry as a whole through programming and events. The association sponsors the ProMat and MODEX expos to showcase the products and services of its member companies and to educate manufacturing and supply chain professionals.ContactBrad LongYale Lift Truck Technologies252-412-3652brad.long@hyster-yale.com
Transformative technologies and solutions land Yale on 2025 edition of Most Innovative Companies list.GREENVILLE, N.C. (May 15, 2025) – Yale Lift Truck Technologies announces recognition by Fast Company as one of the Most Innovative Companies of 2025. Through a monthslong, multi-stage judging process, Yale emerged as one of the top 10 most innovative logistics companies of 2025, honored for its technology enabled lift truck solutions and customer-driven design philosophy that address the labor, safety and productivity challenges of today’s fast-paced warehouses. Since 2008, Fast Company has used this award to celebrate trailblazing and trendsetting organizations that have introduced groundbreaking products, implemented novel business strategies, fostered positive social impact and reshaped industries through their transformative approaches.“For us, innovation isn’t about just following the latest trends and chasing the newest technologies,” says Brad Long, Global Activation Manager, Yale Lift Truck Technologies. “It’s about getting to know the real-world challenges our customers face and focusing on commercializing the right technology to tackle those challenges. This award acknowledges that our customer-driven design approach not only brings value to our customers but also advances innovation across the industry.”The company’s emphasis on technology integration and customer-driven research and development has led to a proven track record of bringing advanced technology solutions to market quickly. Examples include industry-first operator assistance technologies deployed on thousands of units in the field, advanced electric power options and most recently, a reimagined lift truck automation platform. These innovations advance the materials handling industry by making groundbreaking technology available for more operations, on their terms.Yale focuses on the needs of the customer to guide technology innovation, product development and support. The design process begins with hours of interviews in which engineers talk with and observe lift truck operators and customers to gain an understanding of their day-to-day challenges. The engineers then work with industry-focused teams and outside experts to translate the customer’s needs into functional features and designs. These can include ergonomic features that improve operator comfort, features that simplify the maintenance process or advanced technologies that can help maintain lift truck stability to help reduce the risk of accidents like tip overs.In addition to the Fast Company award, Yale was also recognized as a Trailblazing Company in the 2025 BIG Innovation Awards, which celebrate organizations and individuals pushing boundaries and advancing their industries.About Yale Lift Truck TechnologiesYale Lift Truck Technologies leverages over a century of material handling experience and substantial investment in innovation to bring some of the most advanced technology-driven lift truck solutions to market. The company offers a full line of award-winning lift trucks, including reach trucks, order pickers, turret trucks, pallet jacks and trucks, pallet stackers, tow tractors and counterbalanced forklifts, as well as powerful operator assist solutions, proven robotics and a wide range of power sources to help customers adapt to today’s demanding supply chain. Yale and its independent dealer network support these solutions with comprehensive after-sales service, parts, financing and training.Yale Lift Truck Technologies is a division of Hyster-Yale Materials Handling, Inc., a wholly owned subsidiary of Hyster-Yale Inc. (NYSE:HY) which is headquartered in Cleveland, Ohio and operates globally.©2025 Hyster-Yale Materials Handling, Inc., all rights reserved. Yale and A picture containing text, clipartDescription automatically generated are trademarks of Hyster-Yale Materials Handling, Inc.ContactBrad LongYale Lift Truck Technologies252-412-3652brad.long@hyster-yale.com
GREENVILLE, N.C. (April 15, 2025) – Yale Lift Truck Technologies announces the winners of the 2024 Dealer of Excellence award, the company’s top honor for members of the Yale® dealer network. This year’s winning dealers exhibited a commitment to customer satisfaction and a culture of continuous improvement, reaching the highest levels of performance across rigorous criteria in 2024.“Our network of entrepreneurial, independent dealers provides us with a unique competitive edge, essential for delivering the expert knowledge and support that drive customer satisfaction and attract new business,” says Bob Sattler, Vice President of Dealer Business Development. “The remarkable consistency with which this year’s award recipients excel among a talented group of dealers is truly exceptional.”To receive the award, dealers must meet rigorous business practice standards and performance criteria that are assessed and modified annually for alignment with evolving customer expectations and heightened industry demands.2024 Dealers of Excellence – North America Alta Material Handling – Eastern Michigan, Western Michigan, New England Central, New England North, New York Metro Arnold Machinery – Arizona Berry Equipment Handling Black Equipment – North, South Burns Industrial Equipment – Pittsburgh Deep South – Legacy Eastern Lift Truck – Baltimore, Washington, D.C., Delaware, Philadelphia, South New Jersey Gregory Poole – Carolinas LiftOne – North, South, West Medley Material Handling – West MH Equipment – Iowa, Ohio North Papé Material Handling – Eugene Riekes Equipment – Legacy Voss Equipment Yes Equipment & Services – Wisconsin2024 Dealers of Excellence – Latin America Briggs Mexico DisagroTo find your local Yale dealer, visit www.yale.com/en-us/north-america/dealer-finder.About Yale Lift Truck TechnologiesYale Lift Truck Technologies leverages over a century of material handling experience and substantial investment in innovation to bring the most advanced technology-driven lift truck solutions to market. The company offers a full line of award-winning lift trucks, including reach trucks, order pickers, turret trucks, pallet jacks and trucks, pallet stackers, tow tractors and counterbalanced forklifts, as well as powerful operator assist solutions, proven robotics and a wide range of power sources to help customers adapt to today’s demanding supply chain. Yale and its independent dealer network support these solutions with comprehensive after-sales service, parts, financing and training.Yale Lift Truck Technologies is a division of Hyster-Yale Materials Handling, Inc., a wholly owned subsidiary of Hyster-Yale Inc. (NYSE:HY) which is headquartered in Cleveland, Ohio and operates globally.ContactBrad LongYale Lift Truck Technologies252-412-3652brad.long@hyster-yale.com
Camera system monitors area around truck for pedestrians and provides visual and audible to the operatorGREENVILLE, N.C. (April 2, 2025) – Yale Lift Truck Technologies announces a new pedestrian awareness camera solution, the latest addition to the Yale Reliant™ portfolio of active alert and assist technologies, which are designed to boost operator awareness and help support overall warehouse safety. The pedestrian awareness camera system can accurately identify pedestrians at ranges up to 16 feet through a 110-degree field of view and provides automatic alerts to the lift truck operator when a pedestrian is detected.“Operator awareness is a foundational element of lift truck and pedestrian safety, and the Yale Reliant technology portfolio is designed to provide a helping hand for warehouses facing an increasingly transient labor pool and inexperienced lift truck operators,” says Brad Long, Global Activation Manager, Yale Lift Truck Technologies. “We’re continuing to target the challenges of real-world warehouse environments with research and development, and the pedestrian awareness camera solution offers the capability and configurability that real-world warehouse environments need.”Operations can get the camera system with audible and visual alerts only, or take advantage of a third type of notification with the addition of optional traction alerts. Upon pedestrian detection, a voiceover communicates pedestrian proximity and a light indicates which zone the pedestrian is in on the truck-mounted operator remote. Traction alerts go a step further by automatically and gradually slowing down the lift truck, an effect similar to the operator removing their foot from the accelerator. While the operator remains in ultimate control of the equipment, this deceleration effect is intended to get their attention and encourage action to avoid the detected pedestrian by slowing down, steering away or both.The pedestrian awareness detection system was developed using extensive amounts of real-world photographic data and adapts to various lighting and environmental conditions. The system is optimized for travel speeds of 5 miles per hour or less, giving operators ample time to identify alerts and react to avoid contact. The camera is mounted to the rear, forks-trailing side of the lift truck, and alerts disengage once the identified pedestrian is no longer in view of the camera.The pedestrian awareness camera marks the latest addition to the award-winning Yale Reliant lineup of operator assist technologies, which take input from the work environment and equipment to alert operators of potential hazards and adjust lift truck performance. The solution initially launched in 2021, and has since accumulated over 24 million hours of run time on more than 8,300 units deployed in the field. For more on Yale Reliant operator assist technologies, visit www.yale.com/en-us/north-america/technology/yale-reliant/.About Yale Lift Truck TechnologiesYale Lift Truck Technologies leverages over a century of material handling experience and substantial investment in innovation to bring the most advanced technology-driven lift truck solutions to market. The company offers a full line of award-winning lift trucks, including reach trucks, order pickers, turret trucks, pallet jacks and trucks, pallet stackers, tow tractors and counterbalanced forklifts, as well as powerful operator assist solutions, proven robotics and a wide range of power sources to help customers adapt to today’s demanding supply chain. Yale and its independent dealer network support these solutions with comprehensive after-sales service, parts, financing and training.Yale Lift Truck Technologies is a division of Hyster-Yale Materials Handling, Inc., a wholly owned subsidiary of Hyster-Yale, Inc. (NYSE:HY) which is headquartered in Cleveland, Ohio and operates globally.ContactBrad LongYale Lift Truck Technologies252-412-3652brad.long@hyster-yale.com
Three-wheel stand concept truck on display at Booth #S647 features elements engineered to warehouse safety, scalability, and ergonomic challengesCHICAGO (March 19, 2025) – Yale Lift Truck Technologies announces its latest concept warehouse truck on display at ProMat, showcasing technologies and design improvements resulting from the company’s philosophy to develop solutions based on customer input and feedback. The three-wheel stand concept at booth #S647 features a variety of innovations to address real-world ergonomic, safety and productivity challenges faced every day in warehouse operations.“The heart of our design process is getting to know our customers and developing a deep understanding of the challenges they face and what makes their operations tick,” says Brad Long, Global Activation Manager, Yale Lift Truck Technologies. “They’re involved from concepting and development to real-world testing and commercialization, and many of our most successful solutions, such as Yale Reliant™ operator assist technology, have resulted from this customer-driven approach. The three-wheel stand concept shows the kind of forward-thinking innovations that are possible when you take the time to listen to your customers and understand what they really need to be successful.”The featured concept truck at the Yale ProMat booth is a redesigned three-wheel stand up model. This warehouse workhorse, commonly used for dock-to-stock transportation, drive-in rack and other common loading and unloading applications, debuts a modern look with a variety of features and technologies that prioritize the visibility and productivity necessary for operators to excel in tight warehouse environments.The large operator compartment offers a variety of arm rest, footrest and floor options to help operators stay comfortable and focused all shift long. Exceptional technology options, including a touchscreen display and operator sensing system, are designed to improve ease-of-use and operator awareness. To help address customer feedback on prioritizing operator safety, the three-wheel stand includes stability technology as a standard feature, with the option to upgrade to the full Yale Reliant operator assist suite. The three-wheel stand also features a range of mast, performance and battery options to scale according to the requirements of a variety of warehouse applications.About Yale Lift Truck TechnologiesYale Lift Truck Technologies leverages over a century of material handling experience and substantial investment in innovation to bring the most advanced technology-driven lift truck solutions to market. The company offers a full line of award-winning lift trucks, including reach trucks, order pickers, turret trucks, pallet jacks and trucks, pallet stackers, tow tractors and counterbalanced forklifts, as well as powerful operator assist solutions, proven robotics and a wide range of power sources to help customers adapt to today’s demanding supply chain. Yale and its independent dealer network support these solutions with comprehensive after-sales service, parts, financing and training.Yale Lift Truck Technologies is a division of Hyster-Yale Materials Handling, Inc., a wholly owned subsidiary of Hyster-Yale, Inc. (NYSE:HY) which is headquartered in Cleveland, Ohio and operates globally.ContactBrad LongYale Lift Truck Technologies252-412-3652brad.long@hyster-yale.com
Yale Relay automated lift trucks offer groundbreaking simplicity, reduced upfront costs and reliabilityCHICAGO (March 17, 2025) – Yale Lift Truck Technologies announces Yale Relay™, an overarching platform encompassing all automated lift trucks the company releases going forward and an intuitive drag-and-drop portal that replaces the complex software coding requirements typically associated with automation. The new portal enables easy set up and on-the-fly changes without the need for custom programming, allowing warehouses to reduce their dependence on scarce warehouse labor without expensive software engineering resources. Attendees of the ProMat show in Chicago can get hands-on experience with the Yale Relay™ portal and automated tow tractors at booth #S647.“This new solution represents a reboot of automated lift trucks, positioned to more efficiently meet demand for mobile automation by avoiding the labor and capital constraints of today’s market,” says Kyle Smart, Sales Manager, Emerging Technology, Yale Lift Truck Technologies. “Not only does Yale Relay address challenges sourcing lift truck operators and software programmers, it completely changes the financial commitment necessary for end users to deploy automation. Rather than a major capital expense, warehouses can simply pay by the month through a rental agreement and avoid the major upfront costs of purchasing equipment.”Yale Relay is the result of almost a decade of customer-driven refinement, addressing the complexity, reliability and cost concerns traditionally associated with automated lift trucks. Whereas some solutions from robotic forklift or autonomous mobile robot suppliers may involve warehouses managing against disjointed integration, service from multiple stakeholders or long waits for offshore support, Yale Relay automated lift trucks are backed by training, parts and maintenance through a single, local source – the Yale® dealer network.The drag-and-drop portal allows for significantly faster startup than traditional approaches, enabling implementation in as little as a day. Mapping the facility is as simple as manually operating the lift truck along the desired route and dropping waypoints in the portal, and making changes is as simple as selecting a waypoint and dragging it to a new location. The portal provides cloud-based access that enables easy, efficient management of automated lift trucks across multiple facilities, and reduces the need for on-site interventions with remote monitoring and update capabilities. It is designed with the ability to integrate with other common warehouse systems like facility fire alarms, interactive input boxes, programmable logic controllers, warehouse management systems and more.The automated tow tractor is designed to handle horizontal load transportation tasks, and includes several important features to reduce manual intervention, such as automated wireless charging and an available automated hitch and unhitch option. Sensors and other automation-related components are integrated separately above the body of the truck and designed for easy adjustment and maintenance.About Yale Lift Truck TechnologiesYale Lift Truck Technologies leverages over a century of material handling experience and substantial investment in innovation to bring the most advanced technology-driven lift truck solutions to market. The company offers a full line of award-winning lift trucks, including reach trucks, order pickers, turret trucks, pallet jacks and trucks, pallet stackers, tow tractors and counterbalanced forklifts, as well as powerful operator assist solutions, proven robotics and a wide range of power sources to help customers adapt to today’s demanding supply chain. Yale and its independent dealer network support these solutions with comprehensive after-sales service, parts, financing and training.Yale Lift Truck Technologies is a division of Hyster-Yale Materials Handling, Inc., a wholly owned subsidiary of Hyster-Yale, Inc. (NYSE:HY) which is headquartered in Cleveland, Ohio and operates globally.ContactBrad LongYale Lift Truck Technologies252-412-3652brad.long@hyster-yale.com
Yale major accounts manager recognized as a top warehousing leaderGREENVILLE, N.C. (March 6, 2025) – Yale Lift Truck Technologies announces that Major Accounts Manager Paul Burke has been named a Rock Star of the Supply Chain by Food Logistics magazine. Burke was honored as a top warehousing leader, which recognizes the achievements and contributions of supply chain professionals in the cold storage and warehousing space.“Paul has all the qualities you want from a major account manager in this space, with deep experience specific to the industry that shows in his relationships and knowledge of the challenges facing food operations,” says Brendan McCann, Director of Major Accounts – Food Processing and Distribution. “But his approach and ‘soft’ qualities are what really set him apart. He treats every day as a new challenge and his legitimate passion for the organization is something that customers can sense – they know it’s more than just facts and figures or dollars and cents. There’s real purpose and emotion behind Paul’s approach to his job, and it’s why he’s so successful at what he does.”Burke works as a critical conduit between the factory, dealers and customers, and his focus on relationship-building is critical to fostering collaboration and making sure customer needs are properly advocated for and understood. This includes meeting customers in person and seeing their operations firsthand, which is particularly valuable in food, as unlike retail warehouses that are commonly built to spec, almost every cold storage facility is different.This deliberate and detail-oriented approach enables Burke to find opportunities for efficiency and operational improvements that may be out of sight to others. For one company, he studied their telemetry reporting and discerned that the fleet was running through batteries faster than they should be due to improper charging, care and maintenance, and that neither of the company’s providers were taking steps to correct the problem. Burke laid out a plan to solve the problem by bringing the equipment and power solutions together as part of a single, comprehensive solution.Prior to his current role at Yale, Burke held a variety of material handling sales positions, including stops at the dealer level and a previous stint in-house at Yale in the early 2000s. He regularly attends industry trade shows and events, and holds a bachelor’s degree from the University of South Florida.About Yale Lift Truck TechnologiesYale Lift Truck Technologies leverages over a century of material handling experience and substantial investment in innovation to bring the most advanced technology-driven lift truck solutions to market. The company offers a full line of award-winning lift trucks, including reach trucks, order pickers, turret trucks, pallet jacks and trucks, pallet stackers, tow tractors and counterbalanced forklifts, as well as powerful operator assist solutions, proven robotics and a wide range of power sources to help customers adapt to today’s demanding supply chain. Yale and its independent dealer network support these solutions with comprehensive after-sales service, parts, financing and training.Yale Lift Truck Technologies is a division of Hyster-Yale Materials Handling, Inc., a wholly owned subsidiary of Hyster-Yale Inc. (NYSE:HY) which is headquartered in Cleveland, Ohio and operates globally.ContactBrad LongYale Lift Truck Technologies252-412-3652brad.long@hyster-yale.com
Yale Representative Recognized for Hard Work and Vision as Part of Major Accounts TeamGREENVILLE, N.C. (March 6, 2025) – Yale Lift Truck Technologies announces that Adam Kolb, Sales Account Representative, Major Accounts Management, has been named a Rock Star of the Supply Chain by Food Logistics magazine. Kolb was honored in the ‘rising star’ category, which recognizes supply chain professionals under the age of 40 whose achievements, hard work and vision have shaped the global cold food supply chain.“Most of our major accounts team have well over 10-15 years of experience. Adam’s insatiable drive to learn and find the right people has helped propel him to reach that level in just five,” says Buddy Spurrier, Director of Major Accounts. “That same approach and aptitude for learning is present when working with customers, enabling him to quickly understand their operation and what makes them tick, and develop a thoughtful, customer-driven solution.”Kolb approaches customer engagements through a consultative lens that goes far beyond simply “selling forklifts.” He goes through a process of reviewing customer requirements, relevant challenges and key performance indicators (KPIs) and starts conversations with data, not lift trucks. Ultimately, he focuses on opportunities to improve operational efficiencies and cost savings, rather than simply quoting off-the shelf solutions to face off against similar offerings from competitors.This extends to providing solution recommendations that steer customers to less expensive options in the event the highest-performance technology does not fit requirements. In one instance, Kolb assessed the needs of a frozen food facility and found that while lithium-ion batteries would have been a viable option, going that route would have resulted in the customer paying for more than necessary. Instead, he recommended Thin Plate Pure Lead (TPPL) batteries as an alternative, which resulted in a savings of $9,000 or more per truck for the customer.Kolb holds a bachelor’s degree and master of business administration from East Carolina University. Since joining Yale over five years ago, he has accumulated well-rounded experience with roles in order management and supply chain, emerging technology, sales and account management.About Yale Lift Truck TechnologiesYale Lift Truck Technologies leverages over a century of material handling experience and substantial investment in innovation to bring the most advanced technology-driven lift truck solutions to market. The company offers a full line of award-winning lift trucks, including reach trucks, order pickers, turret trucks, pallet jacks and trucks, pallet stackers, tow tractors and counterbalanced forklifts, as well as powerful operator assist solutions, proven robotics and a wide range of power sources to help customers adapt to today’s demanding supply chain. Yale and its independent dealer network support these solutions with comprehensive after-sales service, parts, financing and training.Yale Lift Truck Technologies is a division of Hyster-Yale Materials Handling, Inc., a wholly owned subsidiary of Hyster-Yale Inc. (NYSE:HY) which is headquartered in Cleveland, Ohio and operates globally.ContactBrad LongYale Lift Truck Technologies252-412-3652brad.long@hyster-yale.com
GREENVILLE, N.C. (March 3, 2025) – Hyster-Yale Materials Handling, Inc., d/b/a Yale Lift Truck Technologies announces MH Equipment® has been appointed the authorized Yale® dealer for portions of Indiana, including the greater Indianapolis market. The representation change became effective at the close of business on February 28, 2025 and expands MH Equipment’s Yale territory in the Indianapolis market, adding to their existing Yale footprint across portions of Illinois, Indiana, Iowa, Missouri, Ohio and Pennsylvania, supported by 18 servicing branches.Yale Lift Truck Technologies is committed to solving customers’ toughest labor, safety and productivity challenges through innovation in the warehouse and technology space. MH Equipment has been integral in progressing the Hyster-Yale distribution strategy, and this territory expansion will accelerate the realization of the Yale commitment to excellence in delivering warehouse solutions.“MH Equipment has a proven record of sales, aftersales, rental and service excellence in representing both Hyster and Yale products in the distinct markets each brand serves. MH Equipment is regularly recognized as a Yale Dealer of Excellence and a Hyster Dealer of Distinction in demonstrating their commitment to exceeding the expectations of our valued customers through clear and communicated core values, high levels of employee engagement, strong sense of shared purpose and leadership that actively promotes the culture,” says Bob Sattler, Vice President, Dealer Business Development and Financial Services, Yale. “It is imperative that we have the right dealer partners who are willing to invest with us to ensure the best customer experience and outcomes. Since 1952, MH Equipment has demonstrated its ability to grow with us, while never losing sight of its strong, family-owned values.”“The MH Equipment team is excited to bring our expertise, quality service and commitment to driving innovation with the Yale brand in this newly expanded territory,” says Coit Edison, Chief Executive Officer, MH Equipment. “We see it as an opportunity to continue building long-lasting relationships by being good stewards of our customer’s resources and offering them innovative solutions in an ever-challenging marketplace.”About Yale Lift Truck TechnologiesYale Lift Truck Technologies leverages over a century of material handling experience and substantial investment in innovation to bring the most advanced technology-driven lift truck solutions to market. The company offers a full line of award-winning lift trucks, including reach trucks, order pickers, turret trucks, pallet jacks and trucks, pallet stackers, tow tractors and counterbalanced forklifts, as well as powerful operator assist solutions, proven robotics and a wide range of power sources to help customers adapt to today’s demanding supply chain. Yale and its independent dealer network support these solutions with comprehensive after-sales service, parts, financing and training.Yale Lift Truck Technologies is a division of Hyster-Yale Materials Handling, Inc., a wholly owned subsidiary of Hyster-Yale Inc. (NYSE:HY) which is headquartered in Cleveland, Ohio and operates globally.About MH EquipmentBased in Peoria, Illinois, MH Equipment Company sells, services, and rents material handling equipment from premier brands of Hyster-Yale Materials Handling, Powerboss, Karcher, Rail King, CombiLift, Motrec, Taylor-Dunn, Genie, Skyjack, and Otto Motors. With over 600 certified service technicians, and more than 1000 total associates, the company operates in (35) locations servicing customers across (12) states. MH Equipment began in 1952 as a single Hyster dealership in Peoria and is now among the country’s largest and fastest-growing material handling service providers. As a recipient of the Hyster Dealer of Distinction, the Yale Dealer of Excellence, MHEDA’s Most Valuable Partner, MH Equipment is proud to have been recognized as achieving the highest standards for its customers and manufacturing partners. Learn more at www.mhequipment.com.ContactDanielle AricoYale Lift Truck Technologies704-712-0365danielle.arico@hyster-yale.com
Readers of material handling publications vote the standalone operator assist technology the top automated data capture product of 2024GREENVILLE, N.C. (Feb. 27, 2025) – Yale Lift Truck Technologies announces that the company’s Advanced Dynamic Stability (ADS) system is the winner of the Readers’ Choice Product of the Year award as determined by readers of Material Handling Product News and MaterialHandling247.com. This lift truck operator assist technology, which helps maintain lift truck stability and minimize the potential for tip overs, was voted as the top product in the automatic data capture category.ADS continuously monitors lift truck and load status and makes automatic performance adjustments when it detects conditions that could compromise stability. Previously available in packaged solutions with one or more other Yale Reliant™ operator assist technologies, the standalone ADS availability offers a more affordable and accessible solution for operations with needs that might not warrant an investment in the detection systems or infrastructure required for other technologies in the Yale Reliant suite.“Demand for more warehouse labor and high turnover have led to an influx of inexperienced workers, which has put a higher focus on warehouse safety. Forklift operator assist solutions are a step warehouses can take to support inexperienced operators and help reduce the risk of accidents and close calls,” said Brad Long, Global Activation Manager, Yale Lift Truck Technologies. “The standalone availability of ADS makes it possible for a broader range of operations to put technology to work to help address safety risks.”ADS automatically applies carefully measured interventions when it detects potential stability issues, including reductions to travel speed or smoothing of lift or tilt movement of the forks. These adjustments help compensate for operator errors such as taking a corner too fast, pulling product from high racking or tilting the mast too quickly or too far with a load in an unfavorable position. ADS is now available on more than 50 Yale lift truck models.This award is the second for Yale ADS, which was previously named a recipient of the 2024 Top Software & Tech Award by Food Logistics and Supply & Demand Chain Executive in the warehouse automation category.About the AwardThe MaterialHandling247.com/Material Handling Product News Readers’ Choice Product of the Year Award honors the achievements of companies for advances in materials handling systems and equipment within manufacturing, distribution centers and warehouses. Readers decided the winners with over 5,500 votes cast.About Yale Lift Truck TechnologiesYale Lift Truck Technologies leverages over a century of material handling experience and substantial investment in innovation to bring the most advanced technology-driven lift truck solutions to market. The company offers a full line of award-winning lift trucks, including reach trucks, order pickers, turret trucks, pallet jacks and trucks, pallet stackers, tow tractors and counterbalanced forklifts, as well as powerful operator assist solutions, proven robotics and a wide range of power sources to help customers adapt to today’s demanding supply chain. Yale and its independent dealer network support these solutions with comprehensive after-sales service, parts, financing and training.Yale Lift Truck Technologies is a division of Hyster-Yale Materials Handling, Inc., a wholly owned subsidiary of Hyster-Yale Inc. (NYSE:HY) which is headquartered in Cleveland, Ohio and operates globally.ContactBrad LongYale Lift Truck Technologies252-412-3652brad.long@hyster-yale.com
GREENVILLE, N.C. (Feb. 25, 2025) – Yale Lift Truck Technologies announces recognition by Food Logistics and Supply & Demand Chain Executive as a 2024 Top Software & Tech Award winner. The award spotlights new-to-market solutions and enhancements to existing software and technology designed to provide automation, efficiency and visibility to the supply chain space. The company’s Advanced Dynamic Stability (ADS), a technology designed to help maintain overall stability and minimize the potential for forklift tip overs, won recognition as a top technology in the Warehouse Automation category.“Warehouse workforces have more than doubled in the last decade, and an influx of inexperienced workers has put a higher than ever focus on safety issues,” says Brad Long, Global Activation Manager, Yale Lift Truck Technologies. “We think technology can help address that, and operator assist technologies like ADS are a great example. They can lend a helping hand to operators and aid warehouses in supporting proper lift truck operation to help reduce the risk of accidents and make warehouses safer.”Previously available in packaged solutions with one or more other Yale Reliant technologies – including object detection, proximity detection and real-time location sensing – ADS is now available as a standalone option. ADS continuously monitors forklift and load status, and automatically applies interventions in response to compromised stability. Adjustments, such as a reduction to travel speed or a smoothing of fork tilt or lift movement, are carefully measured to avoid abrupt shifts or jerks that can upset stability. The standalone ADS availability offers a more affordable and accessible solution for operations with needs that might not warrant an investment in the detection or infrastructure required for other technologies in the Yale Reliant suite. The technology is now available on more than 50 Yale lift truck models.“Automation, sustainability, smart technology, supply chain optimization and risk management were the major themes of this year’s new software and technology solutions. These new products and enhancements are upping the ante in modernizing how product moves through the chain, and I appreciate everything this year’s winners do to ensure the safety, security and sustainability of our supply chains,” says Marina Mayer, Editor-in-Chief of Food Logistics and Supply & Demand Chain Executive.Nearly 43% of award entries pertained to supply chain visibility solutions, followed by WMS/TMS software at 23%, then warehouse automation at 18%, with the remaining 16% of entries in the robotics and procurement and ERP software categories. Enhancements to existing solutions accounted for 55% of submissions, while the remainder were new-to-market technologies.About Yale Lift Truck TechnologiesYale Lift Truck Technologies leverages over a century of material handling experience and substantial investment in innovation to bring the most advanced technology-driven lift truck solutions to market. The company offers a full line of award-winning lift trucks, including reach trucks, order pickers, turret trucks, pallet jacks and trucks, pallet stackers, tow tractors and counterbalanced forklifts, as well as powerful operator assist solutions, proven robotics and a wide range of power sources to help customers adapt to today’s demanding supply chain. Yale and its independent dealer network support these solutions with comprehensive after-sales service, parts, financing and training.Yale Lift Truck Technologies is a division of Hyster-Yale Materials Handling, Inc., a wholly owned subsidiary of Hyster-Yale, Inc., (NYSE:HY) which is headquartered in Cleveland, Ohio and operates globally.ContactBrad LongYale Lift Truck Technologies252-412-3652brad.long@hyster-yale.com
GREENVILLE, N.C. (Feb. 18, 2025) – Yale Lift Truck Technologies will bring an interactive booth experience featuring the latest advances in technology in and around the lift truck at ProMat in Chicago, March 17-20. At booth S-647 in Hall A, Yale will feature next-gen lift truck automation, award-winning operator assistance technology, core lift truck models and other solutions designed to address the most pressing challenges facing warehouse operations today.“The labor crunch is a growing problem that affects warehouses at all levels, from critical personnel on the front lines of picking, storage and other critical tasks, to the skilled technicians and engineers that keep critical equipment and processes up and running,” says Brad Long, Global Activation Manager, Yale Lift Truck Technologies. “At ProMat, our goal is to showcase technologies that can help address labor challenges at every level, from enhancements that help make operators more confident and productive, to innovations that allow managers to solve critical challenges in ways they never thought possible.”The Yale booth will feature live demonstrations and other exhibits showcasing the company’s advanced technology solutions and warehouse products, including:• An interactive experience featuring the company’s next-generation lift truck automation platform• Demonstrations of its award-winning Yale Reliant™ operator assist system• A first look at a new direct-store delivery solution designed to conquer the unique challenges of last-mile delivery• A core lineup of warehouse lift trucks designed around critical labor, safety and productivity challenges• Concept lift trucks featuring innovations designed to meet the ever-changing requirements of modern warehousesYale experts will also present two seminars that take a deep dive into key technology sets that help address the labor and safety concerns of today’s warehouses:Lift truck safety: Balancing reactive and proactive strategies to promote a safer warehouse• Date: Monday, March 17, 3:45 p.m. – 4:30 p.m.• Location: Theater A• With forklift accidents a concern across industries, operations must take steps to mitigate risks. Learn about the full spectrum of operator assist solutions and get a concrete understanding of reactive versus proactive approaches to lift truck safety.What’s new in lift truck automation, and how it benefits today’s warehouses• Date: Tuesday, March 18, 10:30 a.m. – 11:15 a.m.• Location: Robotics Theater• Covering every million square feet of warehouse space requires 80-100 lift trucks. But, with skilled labor at a premium, who will operate them? Learn how recent technological advances enable today’s automated lift trucks to be implemented faster and at significantly lower cost.About Yale Lift Truck TechnologiesYale Lift Truck Technologies leverages over a century of material handling experience and substantial investment in innovation to bring some of the most advanced technology-driven lift truck solutions to market. The company offers a full line of award-winning lift trucks, including reach trucks, order pickers, turret trucks, pallet jacks and trucks, pallet stackers, tow tractors and counterbalanced forklifts, as well as powerful operator assist solutions, proven robotics and a wide range of power sources to help customers adapt to today’s demanding supply chain. Yale and its independent dealer network support these solutions with comprehensive after-sales service, parts, financing and training.Yale Lift Truck Technologies is a division of Hyster-Yale Materials Handling, Inc., a wholly owned subsidiary of Hyster-Yale, Inc. (NYSE:HY) which is headquartered in Cleveland, Ohio and operates globally.©2025 Hyster-Yale Materials Handling, Inc., all rights reserved. Yale and are trademarks of Hyster-Yale Materials Handling, Inc.ContactBrad LongYale Lift Truck Technologies252-412-3652brad.long@hyster-yale.com
GREENVILLE, N.C. (Oct. 10, 2024) – Yale Lift Truck Technologies announces that the ERC050-060VGL series of lithium-ion powered lift trucks is a recipient of a 2024 Green GOOD DESIGN® award. The line of 5,000-to-6,000-pound load capacity cushion tire lift trucks is designed to bring warehouse operations the benefits of factory integrated lithium-ion power, including improved productivity, ergonomics and zero emissions. While operations have traditionally utilized a battery box replacement to convert counterbalanced lift trucks from lead-acid to lithium-ion battery power, the ERC-VGL series is completely designed around a fully integrated, space-saving lithium-ion battery pack. This design helps free space in the operator compartment, combining ergonomic benefits with the advantages of lithium-ion technology—including zero emissions during operation and no off-gassing during the charging process—to maximize comfort, convenience and performance. “The ERC050-060VGL is an example of our commitment to customer-driven design, helping warehouses not only meet sustainability targets, but address critical labor and productivity challenges,” says Brad Long, Brand Manager, Yale Lift Truck Technologies. “Designing this truck around integrated lithium-ion power presented an opportunity to make significant changes to the operator compartment that make adopting this zero-emission technology even more appealing.” The slim form factor of the lithium-ion battery pack enables a lower floor plate, enabling easier entry and exit from the truck, with open space below the seat that gives operators more freedom to position their feet. It also allows additional headroom, which accommodates a taller seat with air suspension for a more comfortable ride. Compared to lead-acid alternatives, lithium-ion batteries charge faster and more simply – no maintenance, off-gassing or watering required. The ERC-VGL can fully charge in just over an hour, and weighs less than the equivalent lead-acid powered model, reducing energy consumption for long run times in demanding applications. The Yale lineup of integrated lithium-ion lift trucks also includes the award-winning ERP040VTL and ERP040VFL. The brand has won numerous awards for sustainability-friendly products, including 13 consecutive placements on a leading industry publication’s list of the top 75 green supply chain partners. About the Green Good Design Award GOOD DESIGN® is the oldest, most recognized program for design excellence. Every year, the Chicago Athenaeum and The European Centre for Architecture Art Design and Urban Studies collaborate to present the Green GOOD DESIGN Sustainability Awards. The program honors outstanding companies that have forwarded exceptional thinking and inspired greater progress toward a healthier and more sustainable universe. About Yale Lift Truck Technologies Yale Lift Truck Technologies leverages over a century of material handling experience and substantial investment in innovation to bring some of the most advanced technology-driven lift truck solutions to market. The company offers a full line of award-winning lift trucks, including reach trucks, order pickers, turret trucks, pallet jacks and trucks, pallet stackers, tow tractors and counterbalanced forklifts, as well as powerful operator assist solutions, proven robotics and a wide range of power sources to help customers adapt to today’s demanding supply chain. Yale and its independent dealer network support these solutions with comprehensive after-sales service, parts, financing and training. Yale Lift Truck Technologies is a division of Hyster-Yale Materials Handling, Inc., a wholly owned subsidiary of Hyster-Yale Inc. (NYSE:HY) which is headquartered in Cleveland, Ohio and operates globally. Contact Brad Long Yale Lift Truck Technologies 252-412-3652 brad.long@hyster-yale.com
GREENVILLE, N.C. (Oct. 1, 2024) – Yale Lift Truck Technologies announces Vice President of Global Marketing Strategy and Activation Jill Comer has been selected as a trailblazer in the 2024 Women in Supply Chain awards, presented by industry publications Supply & Demand Chain Executive and Food Logistics. The award honors female leaders who continue to pave the way for future women pursuing careers in supply chain. At Yale, a division of Hyster-Yale Materials Handling, Comer was the first female to hold a sales management position in the brand's nationwide dealer network and was instrumental in founding the W4I women in leadership employee resource group (ERG), the first ERG at Hyster-Yale Materials Handling. Comer has worked her entire career alongside and with the organization, securing an internship in the Yale dealer network while attending Penn State University, and moving into a full-time dealership role immediately after college. During her tenure in the dealer network, she built strong relationships with leaders in the corporate organization, who recruited her to a major account role. After rising to a director role, she then exercised her skill and passion for supporting dealer initiatives as a vice president of dealer sales for the eastern U.S. before being selected by leadership to build a new team dedicated to working with large dealer accounts. Now Comer leads the global brand, emerging technologies and events teams. “Jill has been the embodiment of a materials handling industry trailblazer here at Yale,” says Brad Long, North America Brand Marketing and Global Activation Manager, Yale. “Under Jill’s leadership, her team has developed a careful focus on the customer industries that are most strongly aligned with Yale and our sister brand, Hyster. She has cultivated strategies that support clear, meaningful brand differentiation to address the distinct needs and challenges of our respective customers, and has helped unite cross-functional teams to work cohesively on executing those strategies.” Comer is also passionate about helping her fellow professionals realize the best versions of themselves, a dedication best captured by her unique goal to someday work for someone who once worked for her. “That would make me so happy,” Comer says. “I have had the opportunity to work with so many talented people, and really believe you’re learning as much from them as they are from you.” About Yale Lift Truck Technologies Yale Lift Truck Technologies leverages over a century of material handling experience and substantial investment in innovation to bring the most advanced technology-driven lift truck solutions to market. The company offers a full line of award-winning lift trucks, including reach trucks, order pickers, turret trucks, pallet jacks and trucks, pallet stackers, tow tractors and counterbalanced forklifts, as well as powerful operator assist solutions, proven robotics and a wide range of power sources to help customers adapt to today’s demanding supply chain. Yale and its independent dealer network support these solutions with comprehensive after-sales service, parts, financing and training. Yale Lift Truck Technologies is a division of Hyster-Yale Materials Handling, Inc., a wholly owned subsidiary of Hyster-Yale Inc. (NYSE:HY) which is headquartered in Cleveland, Ohio and operates globally. Contact Brad Long Yale Lift Truck Technologies 252-412-3652 brad.long@hyster-yale.com
GREENVILLE, N.C. (Sept. 10, 2024) – Yale Lift Truck Technologies announces its recognition as a Green Supply Chain Partner by Inbound Logistics magazine for the 13th year running. This year’s award recognizes the company for bringing the benefits of lithium-ion powered lift trucks to a broader range of operations. The two newest models in the company’s UX lift truck line, the three-wheel ERP32-40UXTL and the four-wheel ERP30-70UXL, are lithium-ion counterbalanced lift trucks engineered for retail stores, warehouses and home centers where occasional to average duty cycle applications are the norm. These value-driven lift trucks provide businesses that might not previously have been able to justify the investment in lithium-ion with an approachable alternative to lift trucks powered by lead-acid batteries. “Warehouses that use electric lift trucks understand the advantages of lithium-ion batteries but, because of the investment involved, some operations with lighter runtimes considered them out of reach. We’ve continually expanded our UX line to make this technology more accessible,” says Brad Long, North America Brand Marketing and Global Activation Manager, Yale. “By having a budget-friendly option to incorporate lithium-ion lift trucks into their operation, warehouses can make real progress toward their sustainability goals and maximize productivity with faster charging times and less maintenance. It’s a win-win.” Lithium-ion batteries generate zero harmful emissions and can last over four times longer than a lead-acid battery, helping reduce recycling waste. Both the ERP32-40UXTL and the ERP30-70UXL are simple, affordable, adaptable lift trucks for both indoor and outdoor operations. The integrated lithium-ion batteries are available in different sizes and charge rates that can be scaled to fit the requirements of particular operations. About Yale Lift Truck Technologies Yale Lift Truck Technologies leverages over a century of material handling experience and substantial investment in innovation to bring the most advanced technology-driven lift truck solutions to market. The company offers a full line of award-winning lift trucks, including reach trucks, order pickers, turret trucks, pallet jacks and trucks, pallet stackers, tow tractors and counterbalanced forklifts, as well as powerful operator assist solutions, proven robotics and a wide range of power sources to help customers adapt to today’s demanding supply chain. Yale and its independent dealer network support these solutions with comprehensive after-sales service, parts, financing and training. Yale Lift Truck Technologies is a division of Hyster-Yale Materials Handling, Inc., a wholly owned subsidiary of Hyster-Yale Inc. (NYSE:HY) which is headquartered in Cleveland, Ohio and operates globally. Contact Brad Long Yale Lift Truck Technologies 252-412-3652 brad.long@hyster-yale.com
GREENVILLE, N.C. (Aug. 7, 2024) – Yale Lift Truck Technologies announces the company has been recognized by the SupplyTech Breakthrough Awards as the 2024 Material Handling Company of the Year. The annual award program devoted to honoring innovation and leadership in supply chain acknowledged Yale for its technology-forward approach that combines the experience and expertise of a brand with more than 100 years of history and the mindset of a startup. “Yale uses technology-enabled lift trucks and its customer-driven design philosophy to address the labor, safety, and productivity challenges that present a tough outlook for today’s fast-paced warehouses. Effective materials handling solutions go beyond simply moving product from point to point,” says Bryan Vaughn, Managing Director of SupplyTech Breakthrough Awards. “As supply chains evolve, Yale is also evolving to support customers and provide bespoke solutions to meet their needs. Their creative approach built around the customer, engineering lift trucks as smart technology foundations and bringing innovations to market, faster, makes them our pick for ‘Material Handling Company of the Year.’” When designing a new lift truck or technology, Yale engineers enrich their understanding of the realities in the particular target applications by working closely with lift truck operators and customers. They also collaborate with industry-focused teams and outside experts to functionally translate the needs of materials handling operations into features and technologies that improve operator comfort, simplify maintenance or provide other advantages to enhance performance. The solutions, such as next-generation lift truck motive power sources, automated lift trucks and operator assistance technologies, are rigorously tested and refined based on additional customer feedback before being sent to market. Yale® lift trucks and technologies are distributed through the company’s network of independent equipment dealers, who also provide aftermarket maintenance and parts support to customers globally. “In an industry where complacency is commonplace and manufacturers’ own value chains often receive more attention than their customers’ needs, we are hyperfocused on helping warehouses solve their most pressing challenges, from the labor shortage and safety risks to rising productivity demands and operating costs,” says Brad Long, Brand Manager, Yale Lift Truck Technologies. “With the support of our dealers, we continue to deliver innovative technologies and solutions that not only support customers, but challenge them to rethink what they expect from lift trucks and suppliers.” About Yale Lift Truck Technologies Yale Lift Truck Technologies leverages over a century of material handling experience and substantial investment in innovation to bring some of the most advanced technology-driven lift truck solutions to market. The company offers a full line of award-winning lift trucks, including reach trucks, order pickers, turret trucks, pallet jacks and trucks, pallet stackers, tow tractors and counterbalanced forklifts, as well as powerful operator assist solutions, proven robotics and a wide range of power sources to help customers adapt to today’s demanding supply chain. Yale and its independent dealer network support these solutions with comprehensive after-sales service, parts, financing and training. Yale Lift Truck Technologies is a division of Hyster-Yale Materials Handling, Inc., a wholly owned subsidiary of Hyster-Yale Inc. (NYSE:HY) which is headquartered in Cleveland, Ohio and operates globally. ©2024 Hyster-Yale Materials Handling, Inc., all rights reserved. Yale is a trademark of Hyster-Yale Materials Handling, Inc. About SupplyTech Breakthrough Part of the TECH BREAKTHROUGH organization, a leading global provider of market intelligence and recognition platforms for technology innovation and leadership, the SupplyTech Breakthrough Awards program is devoted to honoring innovation and market disruption in supply chain & logistics technologies, services, companies and products around the world. The annual SupplyTech Breakthrough Awards provide public recognition for the achievements of supply tech companies and products in categories including inventory management, supply chain visibility, transportation management, material handling, IOT and robotics, and more. For more information visit SUPPLYTECHBREAKTHROUGH.COM. Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose. Contact Brad Long Yale Lift Truck Technologies 252-412-3652 brad.long@hyster-yale.com
GREENVILLE, N.C. (May 14, 2024) – Yale Lift Truck Technologies announces that the first-of-its-kind Yale Reliant™ operator assistance system is the winner of three awards, adding to the list of accolades that recognize the solution for helping to address unique operational safety risks in warehouses and other material handling operations. The technology reinforces lift truck operating best practices and supports operator awareness to help reduce the risk of accidents and close calls like a pedestrian unexpectedly walking in front of a lift truck or an operator traveling too quickly around turns. The technology was named one of the best-designed industrial products of the year by the GOOD DESIGN Awards, marking the 12th time the brand has been recognized by the program. For more than 70 years, the GOOD DESIGN Awards have honored the achievements of some of the best industrial designers and manufacturers in the world for their pursuit of design excellence. The solution was also honored by the Best in Biz Awards as one of the year’s most innovative business-to-business solutions, joining previous winners from organizations such as Adobe, AT&T and Ernst and Young. The Best in Biz Awards are judged by editors and reporters from publications such as The Associated Press, Wired and The New York Times. Yale Reliant was also named a winner in the warehouse automation category of the Top Software and Technology Solutions Award by Supply & Demand Chain Executive and Food Logistics, two leading industry trade publications. The award spotlights solutions that provide automated support and efficiency to the supply chain. Yale Reliant keeps the operator in ultimate control of the lift truck, but automatically applies interventions in response to compromised stability, when obstacles are detected in the path of travel or in close proximity, and even based on rules customers specify for certain areas of their warehouse. Adjustments, such as a reduction to travel speed or a smoothing of fork lift or tilt movement, are carefully measured to avoid abrupt shifts or jerks that can upset stability. The changes remain noticeable enough for operators to feel, and the system also communicates the cause through a display screen, providing an additional layer of feedback to help reinforce proper operation established during training. “As the persistent labor crisis has given rise to an influx of inexperienced lift truck operators and higher-than-average injury rates within warehouses, we have been laser-focused on developing and expanding access to solutions that can help operations curb safety risks and protect productivity,” said Brad Long, Brand Manager, Yale Lift Truck Technologies. “These award wins are proof of the technology’s real-world value for warehouses as they seek tools that can help them protect their employees, inventory and bottom line.” Yale Reliant was recently made available on an additional 16 models, bringing the overall lineup to 59 lift truck models. The technology is a result of more than 40,000 hours of research and development, and has been deployed on 6,000 lift trucks in real-world operations. About Yale Lift Truck Technologies Yale Lift Truck Technologies leverages over a century of material handling experience and substantial investment in innovation to bring some of the most advanced technology-driven lift truck solutions to market. The company offers a full line of award-winning lift trucks, including reach trucks, order pickers, turret trucks, pallet jacks and trucks, pallet stackers, tow tractors and counterbalanced forklifts, as well as powerful operator assist solutions, proven robotics and a wide range of power sources to help customers adapt to today’s demanding supply chain. Yale and its independent dealer network support these solutions with comprehensive after-sales service, parts, financing and training. Hyster-Yale Group, Inc. is a wholly owned subsidiary of Hyster-Yale Materials Handling, Inc. (NYSE:HY) which is headquartered in Cleveland, Ohio and operates globally. Contact Jennifer Timblin Yale Lift Truck Technologies 252-412-4322 jennifer.timblin@hyster-yale.com
GREENVILLE, N.C. (May 6, 2024) – Hyster-Yale Group, Inc., d/b/a Yale Lift Truck Technologies announces LiftOne® will be appointed the authorized Yale® dealer for all territory served by WMH Solutions, formerly known as Wheeler Material Handling. The territory change becomes effective June 1, 2024, expanding LiftOne’s existing Yale territory across portions of North Carolina, South Carolina, Alabama, Georgia, Tennessee and Virginia, served by 20 locations. Yale Lift Truck Technologies is committed to solving customers' toughest labor, safety and productivity challenges through innovation in the warehouse and technology space. LiftOne has been integral in progressing Hyster-Yale’s distribution strategy, and this territory expansion will accelerate the realization of Yale’s commitment to excellence in delivering warehouse solutions. "LiftOne has a proven record of customer satisfaction as a Yale dealer, regularly recognized as Dealer of Excellence for extraordinary customer sales and service support in a dynamic material handling industry,” says Bob Sattler, Vice President, Dealer Business Development and Financial Services, Yale. “It is imperative that we have the right dealer partners who are willing to invest with us to ensure the best customer experience and outcomes. Since 2012, LiftOne has demonstrated its ability to grow with us, while never losing sight of its strong, family-owned values.” “Our sales and support teams are eager to welcome customers and facilitate a smooth transition,” says Mark Drummond, President, LiftOne. “As Yale works to bring the most advanced, technology-driven lift truck solutions to market, our commitment is to be the trusted resource for all aspects of material handling operations, and help our customers get the most out of robotics, telematics, electric power and more. To meet the needs of this expansion, we are bolstering parts stock, increasing equipment inventory, enhancing rental investment and expanding our team of factory-trained technicians from 650 to over 700.” About Yale Lift Truck Technologies Yale Lift Truck Technologies leverages over a century of material handling experience and substantial investment in innovation to bring the most advanced technology-driven lift truck solutions to market. The company offers a full line of award-winning lift trucks, including reach trucks, order pickers, turret trucks, pallet jacks and trucks, pallet stackers, tow tractors and counterbalanced forklifts, as well as powerful operator assist solutions, proven robotics and a wide range of power sources to help customers adapt to today’s demanding supply chain. Yale and its independent dealer network support these solutions with comprehensive after-sales service, parts, financing and training. Hyster-Yale Group, Inc. is a wholly owned subsidiary of Hyster-Yale Materials Handling, Inc. (NYSE:HY) which is headquartered in Cleveland, Ohio and operates globally. About LiftOne Headquartered in Charlotte, NC, LiftOne LLC, a division of Weisiger Group, is a full-service material handling and warehouse solutions dealership with branch locations in North Carolina, South Carolina, Georgia, Alabama and Tennessee. LiftOne sells, rents and services a wide range Hyster and Yale lift trucks, specialty equipment, and autonomous mobile robots. As a recipient of the Hyster Dealer of Distinction, the Yale Dealer of Excellence, MHEDA’s Most Valuable Partner and the Ottawa Premier Partner awards, LiftOne is proud to have been recognized as achieving the highest standards for its customers and manufacturing partners. Learn more at LiftOne.net. Contact Jennifer Timblin Yale Lift Truck Technologies 252-412-4322 jennifer.timblin@hyster-yale.com
GREENVILLE, N.C. (April 16, 2024) – Yale Lift Truck Technologies announces winners of the 2023 Dealer of Excellence award, the company’s top honor for members of the Yale® dealer network. The award recognizes lift truck dealers that exhibited focused leadership and drove their organizations to the highest level of performance in all functional areas of materials handling throughout 2023. “Warehouses depend on the expertise of our dealers to help solve their most pressing challenges, from a labor crisis to relentless productivity targets and beyond,” says Bob Sattler, Vice President of Dealer Business Development. “Our independent dealer network provides us with a distinct competitive advantage on the frontline supporting customers and helping them get the most out of automation, power and other technologies for these issues, while their expert knowledge and support keeps customers operational and satisfied. This year’s Dealers of Excellence have demonstrated expert knowledge and support for customers and commitment to the wellbeing of their associates.” To receive the award, dealers must meet rigorous business practice standards and performance criteria that are assessed and modified annually for alignment with evolving customer expectations and heightened industry demands. 2023 Dealers of Excellence - North America • Alta Material Handling – Chicago, Western Michigan, New York Metro, Upstate New York, YIT an Alta Company • Berry Material Handling • Black Equipment – East, North, South • Burns Industrial Equipment – Pittsburgh • Easter Lift Truck – Baltimore DC-DE, Philadelphia and South Jersey • Fitzgerald Equipment • LiftOne – South, West, Central • Medley Material Handling – West • MH Equipment – Illinois, Iowa, Ohio North, Ohio South, St. Louis • Papé Material Handling – Eugene 2023 Dealers of Excellence – Latin America • Disagro – Guatemala, Costa Rica, Honduras, El Salvador, Nicaragua To find your local Yale dealer, visit www.yale.com/en-us/north-america/dealer-finder. About Yale Lift Truck Technologies Yale Lift Truck Technologies leverages over a century of material handling experience and substantial investment in innovation to bring the most advanced technology-driven lift truck solutions to market. The company offers a full line of award-winning lift trucks, including reach trucks, order pickers, turret trucks, pallet jacks and trucks, pallet stackers, tow tractors and counterbalanced forklifts, as well as powerful operator assist solutions, proven robotics and a wide range of power sources to help customers adapt to today’s demanding supply chain. Yale and its independent dealer network support these solutions with comprehensive after-sales service, parts, financing and training. Hyster-Yale Group, Inc. is a wholly owned subsidiary of Hyster-Yale Materials Handling, Inc. (NYSE:HY) which is headquartered in Cleveland, Ohio and operates globally. Contact Jennifer Timblin Yale Lift Truck Technologies 252-412-4322 jennifer.timblin@hyster-yale.com
GREENVILLE, N.C. (April 9, 2024) – Yale Lift Truck Technologies announces that Jay Costello, who formerly served as director of dealer marketing, has received a lifetime achievement award from Supply & Demand Chain Executive. Costello retired in late 2023 after more than 50 years with Yale – approximately half of the brand’s 100-plus years in business. His time with the organization included 36 years as the brand’s vice president of marketing, followed by positions as director of training and director of dealer marketing. During his long tenure, the brand underwent several significant transformations and throughout, Costello helped to shape the culture of the organization, unify global marketing and maintain strong relations with the dealer network. When the brand transitioned from a division of Eaton Corporation to Yale Materials Handling Corporation and later to Hyster-Yale Materials Handling, Costello played a pivotal role in forming and supporting the Yale identity. Costello applied this knowledge and experience to support the continued evolution as the brand unveiled its new identity and positioning at ProMat in 2023. Other notable accomplishments throughout his career include: • Creating the company’s global product development process, which ultimately led to global marketing and product launches aligned across regions • Securing the business of one of the organization’s largest and longest-tenured customers, a major hardware retailer • Helping to plan and manage the company’s Experience Center facility, where customers, dealers and employees can access educational resources to improve lift truck utilization and advance training and innovation Costello has spent much of his career focused on mentoring young professionals who will continue to shape the company and the wider materials-handling industry. Helping others succeed in their careers has been such a passion and source of joy that Costello hopes to continue serving as a mentor even in retirement. “Jay was a leader at Yale long before I walked through these doors, and his mentorship has ensured that his legacy will be a lasting one,” said Brad Long, Brand Manager, Yale Lift Truck Technologies. “This recognition is a testament to the impact he has left not only on our brand, but on our industry as a whole, and more importantly, on the people working in it.” About the Award Supply & Demand Chain Executive's 2024 Pros to Know award recognizes 100 outstanding executives in four distinct categories, whose accomplishments offer a roadmap for other leaders looking to leverage supply chain for competitive advantage. The four categories include top procurement pros, top shippers, rising stars and lifetime achievement. About Yale Lift Truck Technologies Yale Lift Truck Technologies leverages over a century of material handling experience and substantial investment in innovation to bring the most advanced technology-driven lift truck solutions to market. The company offers a full line of award-winning lift trucks, including reach trucks, order pickers, turret trucks, pallet jacks and trucks, pallet stackers, tow tractors and counterbalanced forklifts, as well as powerful operator assist solutions, proven robotics and a wide range of power sources to help customers adapt to today’s demanding supply chain. Yale and its independent dealer network support these solutions with comprehensive after-sales service, parts, financing and training. Hyster-Yale Group, Inc. is a wholly owned subsidiary of Hyster-Yale Materials Handling, Inc. (NYSE:HY) which is headquartered in Cleveland, Ohio and operates globally. © 2024 Hyster-Yale Group, Inc., all rights reserved. YALE and are trademarks of Hyster-Yale Group, Inc. Contact Jennifer Timblin Yale Lift Truck Technologies 252-412-4322
ATLANTA (March 12, 2024) – Yale Lift Truck Technologies announces the availability of its Yale Reliant™ forklift operator assist solution on an additional 16 Yale® models. The new entrants to the Yale Reliant lineup are predominantly warehouse lift trucks and expand the technology’s availability to a total of 59 models covering a wide range of applications, including those common in retail and e-commerce fulfillment, wholesale distribution and third-party logistics operations. The lineup expansion includes several models that were not previously available for standard order with Yale Reliant enabled, as well as additional capacities or configurations of models for which only select variations were available previously. Very narrow aisle (VNA) turret trucks, narrow aisle reach trucks engineered with a smaller frame for tight retail environments like stockrooms, and the straddle, furniture and standard order picker models are all newly available with Yale Reliant. Center riders, tow tractors, enclosed end riders and reach trucks were already available with Yale Reliant, but the latest portfolio expansion extends availability to additional capacities and configurations of those models. The operator assist technology is the focus of the Yale booth #B3810 at the MODEX trade show in Atlanta this week. In addition to providing a deeper understanding of the solution’s underlying advanced dynamic stability (ADS) technology, personalized demonstrations at the booth also feature other technologies in the Yale Reliant suite like object detection, proximity detection and real-time location sensing. Yale Reliant keeps the operator in ultimate control of the lift truck, but depending on the package selected, automatically applies interventions in response to compromised stability, obstacles detected in the path of travel or in close proximity, and even based on rules specified for certain areas of the warehouse. “The interest that this technology continues to attract, whether at the industry’s leading tradeshows or reflected in the thousands of trucks commercially deployed with it, speaks to forklift accident prevention as a critical priority for today’s warehouses,” says Joe Koch, Emerging Technology Sales Manager, Yale Lift Truck Technologies. “Just yesterday, we introduced a standalone ADS option to empower operations with greater choice and opportunity to incorporate this tool in their safety initiatives, and this announcement takes another step in that direction, broadening our Yale Reliant lineup to help warehouses and retailers access the truck that is most appropriate for the job and technology that can help them support inexperienced operators and proper operating practices.” About Yale Lift Truck Technologies Yale Lift Truck Technologies leverages over a century of material handling experience and substantial investment in innovation to bring the most advanced technology-driven lift truck solutions to market. The company offers a full line of award-winning lift trucks, including reach trucks, order pickers, turret trucks, pallet jacks and trucks, pallet stackers, tow tractors and counterbalanced forklifts, as well as powerful operator assist solutions, proven robotics and a wide range of power sources to help customers adapt to today’s demanding supply chain. Yale and its independent dealer network support these solutions with comprehensive after-sales service, parts, financing and training. Hyster-Yale Group, Inc. is a wholly owned subsidiary of Hyster-Yale Materials Handling, Inc. (NYSE:HY) which is headquartered in Cleveland, Ohio and operates globally. Contact Jennifer Timblin Yale Lift Truck Technologies 252-412-4322 jennifer.timblin@hyster-yale.com
ATLANTA (March 11, 2024) – Yale Lift Truck Technologies announces standalone availability of its advanced dynamic stability (ADS) offering, one of the underlying technologies in the company’s Yale Reliant™ forklift operator assist solution. Engineered to help maintain overall stability and minimize the potential for forklift tip overs, ADS is available on an extensive lineup of Yale models and is a main focus of demonstrations underway at Yale booth #B3810 during MODEX. Previously available in packaged solutions with one or more of the other Yale Reliant technologies, object detection, proximity detection and real-time location sensing, warehouse lift trucks can now be equipped with ADS as an independent option. ADS continuously monitors forklift and load status and automatically applies interventions in response to compromised stability. Adjustments, such as a reduction to travel speed or a smoothing of fork lift or tilt movement, are carefully measured to avoid abrupt shifts or jerks that can upset stability. The standalone ADS availability offers a more affordable and accessible solution for operations with needs that may not warrant an investment in the detection or infrastructure required for other technologies in the Yale Reliant suite. “Forklift operator assist solutions are a step that warehouses can take today to support inexperienced operators and help reduce the risk of accidents and close calls like an operator taking a corner too fast, pulling product from high racking or tilting the mast too quickly or too far with a load in an unfavorable position,” says Joe Koch, Emerging Technology Sales Manager, Yale Lift Truck Technologies. “With this latest evolution of our forklift operator assist solutions, we are empowering an even broader range of operations to put this technology to work to curb persistent safety risks.” Warehouse workforces have more than doubled in just a decade, surging from 668,900 employees in 2011 to more than 1.7 million in 2021, according to the Occupational Safety and Health Administration (OSHA). A heavy reliance on inexperienced forklift operators has been a necessary coping mechanism for many warehouses, but that practice has exacerbated common safety and productivity challenges. The demonstrations during MODEX will provide a deeper understanding of the unique approach of ADS relative to other systems on the market and illustrate how it responds in several scenarios to maintain stability. MODEX demonstrations will also feature other technologies in the Yale Reliant operator assistance suite like object detection, proximity detection and real-time location sensing. To see the technology in action, visit Yale booth #B3810. About Yale Lift Truck Technologies Yale Lift Truck Technologies leverages over a century of material handling experience and substantial investment in innovation to bring the most advanced technology-driven lift truck solutions to market. The company offers a full line of award-winning lift trucks, including reach trucks, order pickers, turret trucks, pallet jacks and trucks, pallet stackers, tow tractors and counterbalanced forklifts, as well as powerful operator assist solutions, proven robotics and a wide range of power sources to help customers adapt to today’s demanding supply chain. Yale and its independent dealer network support these solutions with comprehensive after-sales service, parts, financing and training. Hyster-Yale Group, Inc. is a wholly owned subsidiary of Hyster-Yale Materials Handling, Inc. (NYSE:HY) which is headquartered in Cleveland, Ohio and operates globally. Contact Jennifer Timblin Yale Lift Truck Technologies 252-412-4322 jennifer.timblin@hyster-yale.com
GREENVILLE, N.C. (March 5, 2024) – Yale Lift Truck Technologies announces the ERP-VTL/VFL integrated lithium-ion forklift series is the winner of the Readers’ Choice Product of the Year award determined by readers of Material Handling Product News and MaterialHandling247.com. The series, which includes three- and four-wheel models, was voted as the top product in the lift trucks and accessories category. Both the ERP040VTL, a three-wheel model, and the ERP040VFL, a four-wheel model, buck the traditional approach in which a battery box replacement converts counterbalanced lift trucks from lead-acid to lithium-ion battery power. Instead, the trucks are designed from the ground up around a space-saving lithium-ion battery pack. “Today’s warehouses need to capitalize on every possible opportunity to improve efficiency,” said Brad Long, Brand Manager, Yale Lift Truck Technologies. “Not only do these award-winning lift trucks provide a simpler pathway to the benefits of lithium-ion power relative to an aftermarket retrofit, but the strategic design around the fully integrated battery pack also delivers key productivity benefits, including improved operator ergonomics and stability.” An open-space design increases operator freedom to position feet and makes for easy entry and exit, maximizing comfort and convenience to help propel productivity, while a repositioned center of gravity enhances drive quality and improves truck handling in corners for greater operator confidence and performance. The lithium-ion power also supports productivity through fast charging and zero battery maintenance, allowing operators to focus more of their time on moving loads. The lift trucks produce zero tailpipe emissions and no gassing in battery charging or maintenance processes and offer lower energy costs compared to those powered by fossil fuels and lead-acid batteries. This award is the second for the ERP-VTL, which was previously named a winner of the GOOD DESIGN Award. To learn more about the full lineup of integrated lithium-ion lift trucks from Yale, visit www.yale.com/en-us/north-america/technology/power-sources/lithium-ion-batteries/. About the Award The MaterialHandling247.com/Material Handling Product News Readers’ Choice Product of the Year Award honors the achievements of companies for advances in materials handling systems and equipment within manufacturing, distribution centers and warehouses. Readers decided the winners with over 5,500 votes cast. About Yale Lift Truck Technologies Yale Lift Truck Technologies leverages over a century of material handling experience and substantial investment in innovation to bring the most advanced technology-driven lift truck solutions to market. The company offers a full line of award-winning lift trucks, including reach trucks, order pickers, turret trucks, pallet jacks and trucks, pallet stackers, tow tractors and counterbalanced forklifts, as well as powerful operator assist solutions, proven robotics and a wide range of power sources to help customers adapt to today’s demanding supply chain. Yale and its independent dealer network support these solutions with comprehensive after-sales service, parts, financing and training. Hyster-Yale Group, Inc. is a wholly owned subsidiary of Hyster-Yale Materials Handling, Inc. (NYSE:HY) which is headquartered in Cleveland, Ohio and operates globally. Contact Jennifer Timblin Yale Lift Truck Technologies 252-412-4322 jennifer.timblin@hyster-yale.com
GREENVILLE, N.C. (Feb. 29, 2024) – Yale Lift Truck Technologies announces that Brendan McCann, Director of Major Accounts – Food Processing and Distribution, has been named a Rock Star of the Supply Chain by Food Logistics magazine. McCann is a winner in the rising stars category, which honors exceptional professionals under the age of 40. McCann leads a team responsible for providing lift truck solutions to 165 of the largest food processing, distribution and agriculture operations in North America, including more than 14,600 logistics locations. McCann firmly embodies the brand’s customer-driven philosophy by immersing himself in the challenges his customers face. He gathers insight and produces tailored recommendations, from plans targeting near-term productivity gains to holistic, long-term roadmaps that guide customers through the adoption of advanced lift truck technologies like operator assist systems and automation as their business evolves. In one instance, McCann helped a large customer design a new distribution center. The customer’s initial plans called for a footprint of more than 1 million square feet and more than 100 forklifts. By understanding the customer’s throughput and growth goals, McCann determined an alternative approach, with a footprint under 500,000 square feet and fewer than 40 forklifts, could save the customer millions in building costs while accomplishing their productivity goals with less equipment and space. Prior to joining the team at Yale, McCann was a Senior Account Manager for Briggs Equipment, a Yale® dealer, where he was named Salesman of the Year in 2017. During his tenure with the company, he was based in Gainesville, Georgia, “the poultry capital of the United States.” There, McCann built a deep foundational understanding of agriculture, food and beverage operations that he leverages every day and very intentionally shares with members of his team. “Anyone can put a lift truck in a building,” says McCann. “At Yale, it’s really about identifying or developing the right solutions to make a meaningful difference. Within my team, my ultimate goal is to instill in others my passion for helping customers overcome challenges and optimize their supply chain operations, and I’m honored that Food Logistics recognized the value in that approach.” About the Award Food Logistics’ Rock Stars of the Supply Chain award recognizes 100 influential individuals in four distinct categories within the cold food industry, whose achievements, hard work and vision have shaped the global cold food supply chain. The four categories include top warehousing stars, top shippers, rising stars and lifetime achievement. About Yale Lift Truck Technologies Yale Lift Truck Technologies leverages over a century of material handling experience and substantial investment in innovation to bring the most advanced technology-driven lift truck solutions to market. The company offers a full line of award-winning lift trucks, including reach trucks, order pickers, turret trucks, pallet jacks and trucks, pallet stackers, tow tractors and counterbalanced forklifts, as well as powerful operator assist solutions, proven robotics and a wide range of power sources to help customers adapt to today’s demanding supply chain. Yale and its independent dealer network support these solutions with comprehensive after-sales service, parts, financing and training. Hyster-Yale Group, Inc. is a wholly owned subsidiary of Hyster-Yale Materials Handling, Inc. (NYSE:HY) which is headquartered in Cleveland, Ohio and operates globally. Contact Jennifer Timblin Yale Lift Truck Technologies 252-412-4322 jennifer.timblin@hyster-yale.com
GREENVILLE, N.C. (Feb. 13, 2024) – Yale Lift Truck Technologies announces the launch of two new integrated lithium-ion counterbalanced lift trucks, the three-wheel ERP32-40UXTL and the four-wheel ERP30-70UXL, as part of its cost-effective UX product line. The budget-friendly models are an appropriate fit for applications in retail stores, warehouses and home centers to take advantage of the benefits of lithium-ion power. “While warehouses have a long history of utilizing electric lift trucks, lead-acid battery power has typically been the default option for occasional to average duty cycle applications, where usage simply did not justify the investment in lithium-ion,” said John Santiago, Director, Counterbalance Product Planning and Solutions, Yale. “With these new UX models, Yale is making lithium-ion more accessible, and in doing so, delivering on our mission to engineer lift truck solutions that seamlessly integrate advanced technologies and address the demands of today’s warehouses.” The trucks provide reliable performance and the advantages of lithium-ion power in a value-driven package. The lithium-ion battery eliminates the need for a battery changing room, can fully charge in about two-and-a-half hours and can be opportunity charged during operator breaks to maximize equipment availability during shifts. Lithium-ion produces zero tailpipe emissions and also supports productivity by providing consistent power delivery and requiring zero battery maintenance. While some competitive offerings may rely on third-party battery suppliers or face support and warranty limitations, Yale and its robust dealer network provide service and warranties on the truck, battery and charger for maximum uptime, productivity and customer satisfaction. The two models are available with lift capacities in the 3,200-to-4,000-pound and 3,000-to-7,000-pound range, respectively. The trucks also offer a number of ergonomic features, including a low step height, a small, adjustable steering wheel and a wide view mast that helps maximize visibility and supports operator comfort. The Yale UX line initially launched in 2020, expanded in 2021 with the addition of electric walkie trucks and earlier in 2023 with multiple lead-acid battery-powered models. About Yale Lift Truck Technologies Yale Lift Truck Technologies leverages over a century of material handling experience and substantial investment in innovation to bring some of the most advanced technology-driven lift truck solutions to market. The company offers a full line of award-winning lift trucks, including reach trucks, order pickers, turret trucks, pallet jacks and trucks, pallet stackers, tow tractors and counterbalanced forklifts, as well as powerful operator assist solutions, proven robotics and a wide range of power sources to help customers adapt to today’s demanding supply chain. Yale and its independent dealer network support these solutions with comprehensive after-sales service, parts, financing and training. Hyster-Yale Group, Inc. is a wholly owned subsidiary of Hyster-Yale Materials Handling, Inc. (NYSE:HY) which is headquartered in Cleveland, Ohio and operates globally. © 2024 Hyster-Yale Group, Inc., all rights reserved. YALE and are trademarks of Hyster-Yale Group, Inc. Contact Jennifer Timblin Yale Lift Truck Technologies 252-412-4322 jennifer.timblin@hyster-yale.com
GREENVILLE, N.C. (Feb. 6, 2024) – Yale Lift Truck Technologies announces it will highlight a range of innovative lift truck solutions resulting from organizational strengths in research and development and technology integration at the MODEX trade show in Atlanta March 11 – 14. In response to the overwhelming demand at ProMat 2023, Yale will dedicate booth #B3810 to hosting personalized demonstrations of the company’s award-winning operator assist technology, Yale Reliant™. The Yale MODEX experience will also include booth displays and seminars led by specialized experts. The Yale Reliant demonstrations will provide a deeper understanding of the solution’s development and the unique approach of its underlying advanced dynamic stability technology. They will also showcase several examples of how operations can use the solution’s real-time location sensing technology to enforce certain operating rules in specific parts of a facility, such as limiting mast height in areas with low-hanging obstructions or doorways, or automatically slowing the truck as it approaches crosswalks. “Injury and illness rates in the warehousing industry are considerably higher than those of other industries – even twice as high in certain sectors, according to the Occupational Safety and Health Administration (OSHA). This is a very serious issue for warehousing operations, but that’s not their only headwind,” says Brad Long, Brand Manager, Yale. “Persistent labor challenges are exacerbating safety risks while warehouses wrestle high costs and intensifying customer expectations. Yale is responding with lift truck innovations that offer new ways for warehouses to tame these challenges and rethink what they expect from suppliers, equipment and technology.” Displays lining the walls of booth #B3810 will showcase several solutions that are helping customers adapt to modern demands, including telemetry, robotics, operator assist systems, integrated lithium-ion power and warehouse lift truck models derived from a customer-centric design process. Seminars led by experts from Yale will examine two of the most advanced lift truck technologies available for warehouses to address labor, safety and productivity challenges: • How quickly robotics can work for you: Use cases for implementing robotic lift trucks in your operation - Date and time: Monday, March 11 at 11:15 a.m. - Location: Theater F • Operator assistance technology and OSHA instructions: Operator assist systems and safety in your warehouse - Date and time: Tuesday, March 12 at 3:30 p.m. - Location: Emerging Technologies Theater To learn more about lift truck technologies and solutions from Yale, visit www.yale.com. About Yale Lift Truck Technologies Yale Lift Truck Technologies leverages over a century of material handling experience and substantial investment in innovation to bring some of the most advanced technology-driven lift truck solutions to market. The company offers a full line of award-winning lift trucks, including reach trucks, order pickers, turret trucks, pallet jacks and trucks, pallet stackers, tow tractors and counterbalanced forklifts, as well as powerful operator assist solutions, proven robotics and a wide range of power sources to help customers adapt to today’s demanding supply chain. Yale and its independent dealer network support these solutions with comprehensive after-sales service, parts, financing and training. Hyster-Yale Group, Inc. is a wholly owned subsidiary of Hyster-Yale Materials Handling, Inc. (NYSE:HY) which is headquartered in Cleveland, Ohio and operates globally. Contact Jennifer Timblin Yale Lift Truck Technologies 252-412-4322 jennifer.timblin@hyster-yale.com
GREENVILLE, N.C. (April 4, 2023) – Yale Lift Truck Technologies announces winners of the 2022 Dealer of Excellence award, the company’s top honor for members of the Yale® dealer network. The award recognizes lift truck dealers that have exhibited focused leadership and continue to drive their organizations to the highest level of performance in all functional areas of materials handling. “Our entrepreneurial, independent dealer network gives us a distinct competitive advantage, and is integral to providing the expert knowledge and support that drives customer satisfaction and attracts new business,” says Bob Sattler, Vice President of Dealer Business Development. “The consistency with which this year’s award recipients stand out amongst a talented network of dealers is extraordinary.” To receive the award, dealers must meet rigorous business practice standards and performance criteria which are assessed and modified annually for alignment with evolving customer expectations and heightened industry demands. “Our dealers aren’t constrained by factory ownership or red tape,” says Sattler. “They are wholly focused on providing customers with the best solutions and the most responsive service possible.” Dealer of Excellence recipients are awarded a trip to celebrate their achievement April 12-16 at The Lodge at Sea Island in St. Simons Island, Georgia. 2022 Dealers of Excellence - North America • Alta Material Handling – Eastern Michigan • Alta Material Handling – Western Michigan • Alta Material Handling – New England Central • Berry Material Handling • Black Equipment – North • Burns Industrial Equipment – Pittsburgh • Eastern Lift Truck – Baltimore, District of Columbia, Delaware • Eastern Lift Truck – Philly - South Jersey • Fairchild Equipment – Wisconsin North • Gregory Poole – Carolinas • Insley-McEntee • LiftOne – North • LiftOne – South • Medley Material Handling – West • MH Equipment – Iowa • MH Equipment – Ohio North • Riekes Equipment – Legacy • Wheeler Material Handling – Carolinas 2022 Dealers of Excellence - Latin America • Serv Iman – Panama • Disagro – Costa Rica, El Salvador, Nicaragua, Honduras and Guatemala To find your local Yale dealer, visit https://www.yale.com/en-us/north-america/dealer-finder. About: Yale Lift Truck Technologies leverages over a century of material handling experience and substantial investment in innovation to bring the most advanced technology-driven lift truck solutions to market. The company offers a full line of award-winning lift trucks, including reach trucks, order pickers, turret trucks, pallet jacks and trucks, pallet stackers, tow tractors and counterbalanced forklifts, as well as powerful operator assist solutions, proven robotics and a wide range of power sources to help customers adapt to today’s demanding supply chain. Yale and its independent dealer network support these solutions with comprehensive after-sales service, parts, financing and training. Hyster-Yale Group, Inc. is a wholly owned subsidiary of Hyster-Yale Materials Handling, Inc. (NYSE:HY) which is headquartered in Cleveland, Ohio and operates globally. Contact: Jennifer Timblin Yale Lift Truck Technologies 252-412-4322
CHICAGO (March 21, 2023) – Yale Lift Truck Technologies announces the expanded availability of Yale Reliant™, the company’s advanced operator assist solution, now available on 13 additional Yale® lift truck models. Electric counterbalanced trucks in the 3,000-12,000-pound capacity ranges and the company’s very narrow aisle (VNA) turret truck and enclosed end rider join the five other core warehouse models available with the innovative operator assistance technology, which first launched in 2021 as a first-of-its-kind solution and won recognition as a product of the year. The Yale Reliant solution uses multiple detection technologies to monitor the surrounding environment and the status of the lift truck and load. Where other approaches provide audible alerts, which can get lost in the din of a busy warehouse environment, Yale Reliant automatically adjusts lift truck performance so that operators are alerted by feeling the truck respond, helping reinforce best practices to support truck stability. The system constantly monitors truck and load status to prioritize stability as it implements hydraulic and traction controls. In practice, Yale Reliant can provide warnings and assist with operator awareness by proactively reducing truck speed if it detects something in the monitored area, such as obstacles, other trucks or pedestrians. “With OSHA estimating that nearly 100,000 injuries involving forklifts occur annually, warehouses are constantly looking for tools that can help support safety efforts for all types of lift truck equipment, from order pickers and reach trucks to end riders and counterbalanced trucks,” says Nic Temple, Director, Technology Solutions, Yale. “But while we're already breaking new ground with expanded availability on a broader range of lift truck types, operator assist systems are still a relatively new entry to the market. Trade shows like ProMat are the first opportunity for many in the industry to see this technology and its practical application.” Visitors to ProMat can see Yale Reliant in action at booth S-1212. Specifically, the booth focuses on detection technologies and advanced truck stability. The detection technologies demonstration shows how Yale Reliant helps operators detect obstacles and implements performance triggers to slow down the truck, providing operators with additional time to brake or steer away. The advanced truck stability demonstration shows how the system implements hydraulic and traction controls to help maintain stability, based on continuous monitoring of truck and load status. “The booth demonstration is truly representative of real-world capability, not a half-baked solution with narrow capabilities and a limited track record,” says Temple. “We have over 2,500 units commercially deployed with this technology, and our detection and automated performance control capabilities prove themselves every day in real-world warehouse environments.” The technology is a finalist for the 2023 Edison Awards. Previously, Yale Reliant was voted a 2021 product of the year by readers of Material Handling Product News and MaterialHandling247.com, and was a key example that won Yale recognition from Food Logistics as a Top Software and Technology Provider. ABOUT YALE LIFT TRUCK TECHNOLOGIES Yale Lift Truck Technologies leverages over a century of material handling experience and substantial investment in innovation to bring the most advanced technology-driven lift truck solutions to market. The company offers a full line of award-winning lift trucks, including reach trucks, order pickers, turret trucks, pallet jacks and trucks, pallet stackers, tow tractors and counterbalanced forklifts, as well as powerful operator assist solutions, proven robotics and a wide range of power sources to help customers adapt to today’s demanding supply chain. Yale and its independent dealer network support these solutions with comprehensive after-sales service, parts, financing and training. Yale Lift Truck Technologies is a division of Hyster-Yale Group, Inc., a wholly owned subsidiary of Hyster-Yale Materials Handling, Inc. (NYSE:HY) which is headquartered in Cleveland, Ohio and operates globally. COMPANY CONTACT Jennifer Timblin Yale Lift Truck Technologies 252-412-4322 jennifer.timblin@hyster-yale.com MEDIA CONTACT Dan Gauss Koroberi 336-409-5391 dan@koroberi.com
CHICAGO (March 20, 2023) – The ProMat trade show got started with a major development from the Yale brand, with the company announcing an updated identity and brand positioning. Introducing Yale Lift Truck Technologies, a new identity to reflect the company’s focus on technology-enabled lift trucks and customer-driven design philosophy to deliver solutions for the labor, safety and productivity challenges in today’s fast-paced warehouse markets. The updated brand reflects strengths at all levels of the organization, with independent dealers empowered to provide a seamless, responsive customer experience and the factory developing industry-leading lift truck technology solutions. The Yale focus on research and development and technology integration has an established record of bringing technology to market quickly, including commercial deployments of industry-first operator assistance technologies, hundreds of robotic lift trucks, and advanced electric power options. “Warehouses face a tough outlook, with persistent labor challenges threatening productivity and risking safety incidents. But when operations look to suppliers for help, they’re met with complacency and rigid terms based on what’s best for the factory – not the needs of modern warehouses,” says David Furman, President, Marketing, Strategy and Business Development, Yale. “We think it's time warehouse operations rethink what they expect from lift trucks, technology and suppliers. That’s why we’ve invested in a more creative approach built around the customer, engineering lift trucks as smart technology foundations and bringing innovations to market, faster.” The independent Yale® dealer network plays an important role in enabling the Yale technology experience on the warehouse floor. Dealers are free from the constraints of factory ownership and are instead empowered to focus solely on customer success, matching them with a solution tailored to their needs and providing the responsive support necessary for real-world results. “Just as Yale has extensive experience developing and integrating lift truck technologies, we have the front-line experience implementing, supporting and helping customers get the most out of robotics, telematics, electric power and more,” says Coit Edison, President, MH Equipment Company and President, Yale Dealer Council. “We benefit from the OEM focus on developing advanced, smart lift truck solutions, freeing us to focus on serving customers with the agility and flexibility today’s warehouses require.” The rebranding also includes an updated logo that reflects the capacity of technology to push material handling operations forward. The logo features the same iconic “Yale” text, but with the addition of a box made of arrows that indicates the movement of lift trucks and products in the warehouse, and the brand’s role in advancing the industry and helping customers grow. To learn more about lift truck technologies and solutions from Yale, visit www.yale.com. About Yale Lift Truck Technologies leverages over a century of material handling experience and substantial investment in innovation to bring the most advanced technology-driven lift truck solutions to market. The company offers a full line of award-winning lift trucks, including reach trucks, order pickers, turret trucks, pallet jacks and trucks, pallet stackers, tow tractors and counterbalanced forklifts, as well as powerful operator assist solutions, proven robotics and a wide range of power sources to help customers adapt to today’s demanding supply chain. Yale and its independent dealer network support these solutions with comprehensive after-sales service, parts, financing and training. Hyster-Yale Group is a wholly owned subsidiary of Hyster-Yale Materials Handling, Inc. (NYSE:HY) which is headquartered in Cleveland, Ohio and operates globally.
GREENVILLE, N.C.– For the first time since 2019, Yale will spotlight the latest innovative warehouse lift trucks and technologies at ProMat in Chicago, March 20-23. The Yale ProMat experience will cover two booths, exhibiting solutions engineered to help today’s operations tackle their toughest challenges and achieve greater productivity, cost savings, worker comfort and safety. At booth S-1003, Yale will be displaying its core line-up of warehouse lift trucks, designed around critical customer challenges like labor, safety and productivity: • Pantograph narrow aisle reach truck • End rider pallet truck • Enclosed end rider pallet truck • Three-wheel stand-up electric counterbalanced forklift • Very narrow aisle turret truck • Four-wheel integrated lithium-ion counterbalanced forklift At booth S-1212, visitors can see live demonstrations of the award-winning Yale Reliant™ operator assist technology. After exhibiting robotic lift trucks, including the industry’s first robotic reach truck at ProMat 2019, Yale is focusing on its advanced operator assistance technology that launched in 2021. The technology suite helps support lift truck operating best practices by automatically limiting lift truck performance based on equipment status, location-specific rules and operating conditions, while keeping the operator in ultimate control of the truck. “Warehouse operations are squeezed from all sides – a tight labor market, inflation, accelerating order fulfillment expectations and ever-present safety concerns,” says Brad Long, Brand Manager, Yale. “This isn’t yesterday’s warehouse. Operations should rethink what they expect from lift trucks – challenging their suppliers, equipment and technology to do more.” Yale will present two seminars to help address some of the predominant questions today’s warehouses encounter: How can you put robotic lift trucks to work? Warehouse use cases Date: Monday, March 20 at 12:15 p.m. Location: Robotics Theater Do you really know what tasks can be automated in your warehouse? Discover real-world use cases to understand what’s possible. Lift truck operator assistance technology: What exactly is it? Date: Tuesday, March 21 at 10:30 a.m. Location: Emerging Technologies and Sustainability Theater The market’s understanding of this forklift technology is murky. Get a concrete understanding and see why it’s such a hot topic. The Yale booth will also include a lift truck simulation competition that will allow visitors to experience and better understand the day-to-day intensity and challenges faced by operators. The winner of the contest will receive a Meta Quest 2 headset. To learn more about what you can expect from Yale at ProMat 2023, visit online at Yale.com/ProMat. About Yale Materials Handling Corporation Yale Materials Handling Corporation markets a full line of materials handling lift truck products and services, including electric, gas, LP-gas and diesel-powered lift trucks; narrow aisle, very narrow aisle and motorized hand trucks. Yale has a comprehensive service offering including a growing robotics lineup, Yale® Vision wireless asset management, fleet management, Yale service, parts, financing and training. Yale® trucks are manufactured in an ISO 9001:2008 registered facility and range in capacity from 2,000 to 36,000 lbs. Yale Materials Handling Corporation is a division of Hyster-Yale Group, Inc., a wholly owned subsidiary of Hyster-Yale Materials Handling, Inc. (NYSE:HY) , which is headquartered in Cleveland, Ohio and operates globally. Contact: Jennifer Timblin Yale Materials Handling Corporation 252-412-4322 jennifer.timblin@hyster-yale.com
GREENVILLE, N.C. (Feb. 14, 2023) – Yale Materials Handling Corporation announces its three-wheel integrated lithium-ion forklift, the ERP040VTL, is the recipient of a 2022 GOOD DESIGN Award. Yale engineered this lift truck around a fully integrated lithium-ion battery pack, to optimize both form and function. Designing the truck with an integrated lithium-ion battery in mind not only allows the ERP040VTL to realize the advantages of this advanced electric power source - like zero emissions, no battery maintenance, full power until depletion and fast charging - it also delivers key productivity benefits: Ergonomics: An open-space design increases operator freedom to position feet and makes for easy entry and exit, maximizing comfort and convenience to help propel productivity. Stability: A repositioned center of gravity enhances drive quality and improves truck handling in corners for greater operator confidence and performance. Overall, the truck’s ergonomic design and power features can help increase productivity by up to 5%, based on VDI 2198, a standard for comparing technical details of industrial trucks. “In addition to the design benefits, manufacturing lift trucks around a fully integrated lithium-ion battery helps alleviate headaches for warehousers who might otherwise retrofit their trucks to accommodate lithium-ion, and would need to jump through hoops of identifying, purchasing and installing the necessary aftermarket components,” says Brad Long, Brand Manager, Yale Materials Handling Corporation. “That emphasis on providing a more comprehensive solution by integrating tech in our trucks extends throughout Yale offerings, including our other warehouse innovations like telematics and operator assist systems.” To learn more about the ERP040VTL, visit https://www.yale.com/en-us/north-america/3-wheel-electric-forklift-trucks/erp040vtl/. About the GOOD DESIGN Award For more than seven decades since its inception, The Chicago Athenaeum continues the organization of the program to create a revived awareness about contemporary design and to honor products and industry leaders in design and manufacturing that have chartered new directions and pushed the envelope for competitive products in the world marketplace. GOOD DESIGN® remains the oldest and the world’s most recognized program for design excellence worldwide. About Yale Materials Handling Corporation Yale Materials Handling Corporation markets a full line of materials handling lift truck products and services, including electric, gas, LP-gas and diesel-powered lift trucks; narrow aisle, very narrow aisle and motorized hand trucks. Yale has a comprehensive service offering including a growing robotics lineup, Yale® Vision wireless asset management, fleet management, Yale service, parts, financing and training. Yale® trucks are manufactured in an ISO 9001:2008 registered facility and range in capacity from 2,000 to 36,000 lbs. Yale Materials Handling Corporation is a division of Hyster-Yale Group, Inc., a wholly owned subsidiary of Hyster-Yale Materials Handling, Inc. (NYSE:HY). Hyster-Yale Materials Handling, Inc. and its subsidiaries, headquartered in Cleveland, Ohio, employ approximately 8,100 people world-wide. Contact: Melissa Cashwell Yale Materials Handling Corporation 252-864-3571 melissa.cashwell@hyster-yale.com
GREENVILLE, N.C. (Dec. 15, 2022) – Yale Materials Handling Corporation rolls out the first lift trucks in its new Series N lineup with the introduction of counterbalanced models available in the 4,000-to-7,000-pound capacity range. Built on a scalable platform, not only does the Yale® Series N offer strong productivity, operator ergonomics and a low total cost of ownership, it allows material handling operations to option up based on their unique needs. “Cost pressures and labor shortages are testing the ability of operations to balance profitability with productivity,” says Brad Long, Brand Manager, Yale Materials Handling Corporation. “Equipment can be part of the solution, but the one-size-fits-all forklift approach of yesteryear won’t cut it. The Series N gives warehouses and retail operations the freedom to dial the trucks to their own standards to meet the needs of their operators, application and business challenges.” The configurability of the GP40-70N models does not come at the expense of comprehensive standard features: Operator-centric design – A large, strategically located step, generous grab handle and contoured hood make it easy for the operator to get on and off the truck. A spacious compartment with easily adjustable controls helps operators stay comfortable and productive all shift. Enhanced visibility – The low dash and wide mast help enhance visibility of the fork tips and load when picking, placing or traveling forward, helping support operator awareness, confidence and efficiency. Safety and productivity – Standard on all Series N trucks, the innovative Dynamic Stability System (DSS) provides automated alerts and assistance to operators by implementing truck performance limitations in real-time to help minimize forward and sideways tip-overs*. Low total cost of operation – Start with custom configuring the right truck at the right price, then durable components and extended service intervals to help minimize downtime and reduce maintenance costs over the life of the equipment. The GP40-70N can be ordered with optional operator assistance systems designed to further support operator and pedestrian awareness, and help prevent facility and product damage in specific applications. These technologies include a rear-facing camera and rear-view display, spotlights and pedestrian awareness lights, and pre-set lift height selector. *While lift truck systems support safe operation and help minimize the potential for tip overs, proper operation of the lift truck and 100% full-time utilization of the truck’s seat belt are the primary and best means of keeping the truck and operator upright and safe. Refer to the operator and service manuals for proper operation and maintenance. About Yale Materials Handling Corporation markets a full line of materials handling lift truck products and services, including electric, gas, LP-gas and diesel-powered lift trucks; narrow aisle, very narrow aisle and motorized hand trucks. Yale has a comprehensive service offering including a growing robotics lineup, Yale® Vision wireless asset management, fleet management, Yale service, parts, financing and training. Yale® trucks are manufactured in an ISO 9001:2008 registered facility and range in capacity from 2,000 to 36,000 lbs. Yale Materials Handling Corporation is a division of Hyster-Yale Group, Inc., a wholly owned subsidiary of Hyster-Yale Materials Handling, Inc. (NYSE:HY). Hyster-Yale Materials Handling, Inc. and its subsidiaries, headquartered in Cleveland, Ohio, employ approximately 8,100 people world-wide. Contact Melissa Cashwell Yale Materials Handling Corporation 252-864-3571 melissa.cashwell@hyster-yale.com
GREENVILLE, N.C. (Dec. 21, 2022) – Yale Materials Handling Corporation has been named a 2022 Top Software and Technology Provider by Food Logistics magazine. The lift truck manufacturer provides a variety of technology solutions designed to meet the challenges of modern warehousing, including the industry’s widest range of lift truck motive power sources and a first-to-market suite of lift truck operator assistance technologies. The win marks the seventh consecutive year Yale has earned this recognition from Food Logistics, and the company’s eighth win overall. “Today’s warehouses are challenging environments, facing intense operational and business demands,” says Brad Long, Brand Manager, Yale Materials Handling Corporation. “Employee turnover and inflation continue to put pressure on businesses, all while they pursue reductions in carbon emissions. Technology can play a key role in addressing these challenges, and our objective is to be the trusted collaborator for customers that need to find the right technology to meet their needs.” The Yale lineup of lift truck technologies includes: Yale Reliant, a suite of operator assistance technologies designed to help support lift truck safety best practices that can help limit the risk of incidents like crashes or tip overs by enhancing operator and pedestrian situational awareness. It automatically adjusts truck performance like travel speed or hydraulic functions based on the stability of the truck, facility rules and proximity to obstacles, people and other trucks. The solution was developed to support a customer’s focus on operator safety and is the result of more than 40,000 hours of research and development. Robotic lift trucks engineered to automate both horizontal and vertical storage workflows. These trucks can help warehouses to reduce both labor dependency and turnover by automating and optimizing workflows, enabling operations to reassign workers to value-added tasks. Advanced electric power solutions that produce zero harmful emissions, such as lithium-ion batteries and hydrogen fuel cells. Yale also offers models designed from the ground up around the slim form factor of a lithium-ion battery pack – not just an aftermarket retrofit – offering superior performance and ergonomic advantages. Yale Vision, a telemetry solution that provides warehouse managers with real-time data to manage the day-to-day operation of their lift truck fleet. Insights include equipment diagnostics, utilization data, impact detection and more. Sensor-enabled ergonomic features including the Operator Sensing System, which allows operators of stand-up lift trucks the freedom to comfortably adjust stance and operate the truck without having to continuously stand on a pedal. Advanced ergonomic features are meticulously designed around the operator to help reduce fatigue for greater efficiency and productivity throughout their shift. The annual Food Logistics Top Software and Technology Providers list honors leading software and technology providers that ensure a safe, efficient and reliable global food and beverage supply chain. About Yale Materials Handling Corporation Yale Materials Handling Corporation markets a full line of materials handling lift truck products and services, including electric, gas, LP-gas and diesel-powered lift trucks; narrow aisle, very narrow aisle and motorized hand trucks. Yale has a comprehensive service offering including a growing robotics lineup, Yale® Vision wireless asset management, fleet management, Yale service, parts, financing and training. Yale® trucks are manufactured in an ISO 9001:2008 registered facility and range in capacity from 2,000 to 36,000 lbs. Yale Materials Handling Corporation is a division of Hyster-Yale Group, Inc., a wholly owned subsidiary of Hyster-Yale Materials Handling, Inc. (NYSE:HY). Hyster-Yale Materials Handling, Inc. and its subsidiaries, headquartered in Cleveland, Ohio, employ approximately 8,100 people world-wide. Contact Melissa Cashwell Yale Materials Handling Corporation 252-864-3571 melissa.cashwell@hyster-yale.com